Endorsements

Nippon Paint, an Asia Pacific paint brand, launched its new product, Weatherbond 8, in Bengaluru. The event took place on May 16, 2024, and was graced by the presence of Cameron Greene, Rajat Patidar, Lockie Ferguson and Mahipal Lomror from the Royal Challengers Bengaluru (RCB) IPL team.

The launch event was a celebration of innovation and resilience, mirroring the spirit of both Weatherbond 8 and the RCB cricketers. Fans had the opportunity to meet and greet their favourite RCB players and witness the unveiling of Weatherbond 8.

Apr 11, 2023 17:04
MUMBAI: JSW Sports Tuesday announced the signing of the 19-year-old rising star of Indian women's cricket Shafali Verma on a multi-year contract.  As part of the association, Verma's commercial and brand partnerships will be managed by JSW Sports.
Apr 11, 2023 16:04
MUMBAI: Rigi, a platform that caters to creators, has launched their new awareness campaign starring MS Dhoni. 
Apr 10, 2023 18:04
MUMBAI: JioCinema, the exclusive digital destination for the TATA IPL, has announced "Jeeto Dhan Dhana Dhan", a new contest that gives fans a chance to win one car every match.  Introduced on April 8, JioCinema recorded over 15 million plays on the contest in the first two matches between Rajasthan Royals vs Delhi Capitals and Mumbai Indians vs Chennai Super Kings on Saturday.
Apr 06, 2023 17:04
NEW DELHI: Sportiqo has announced the launch of a new digital campaign featuring the blockchain-based fantasy sports platform's brand ambassador Robin Uthappa.  The campaign is aimed at promoting Sportiqo’s sports solutions and engaging with cricket enthusiasts worldwide during the ongpoing IPL season. 
Apr 04, 2023 16:04
The Indian sports industry saw a remarkable growth of 49% in 2022 over the previous year, with spends surpassing Rs 14,000 crore. Cricket, as expected, continued to dominate the market with an 85% market share, while the share of emerging sports rose from 12% to 15%. These were two key takeaways from the GroupM ESP’s "Sporting Nation Report 2023", which was released Tuesday. 
Apr 03, 2023 17:04
MUMBAI: Taco Bell, the world's leading Mexican-inspired restaurant brand, has onboarded cricket all-rounder Hardik Pandya as its first ever brand ambassador in India. 
Mar 31, 2023 19:03
Star Sports has announced Bollywood star Ranveer Singh as its brand ambassador. This association makes the pop culture icon the first actor to be associated with Star Sports, a development that reflects the growing synergy between sports and entertainment in India.
Mar 31, 2023 17:03
MELBOURNE: Williams Racing Formula 1 driver Logan Sargeant has partnered with IMG’s live inflight and in-ship sports channel Sport 24 as its first brand ambassador. 
Mar 27, 2023 19:03
MUMBAI: JioCinema Monday announced cricket icon Sachin Tendulkar as their brand ambassador. Tendulkar will reinforce JioCinema’s efforts to make sports viewing synonymous with digital.
Mar 21, 2023 17:03
Parimatch Sports, a freshly minted sportswear brand linked to Cyprus-headquartered international sports betting company Parimatch, has announced Dinesh Karthik as its brand ambassador.  It bears noting that Karthik's association with Parimatch goes back a year, for it was in April 2022 that online platform Parimatch News appointed the wicketkeeper-batsman as brand ambassador.