DALLAS, TX: Pickleball, billed as America’s fastest-growing sport, is going after a new frontier - India. The United Pickleball Association (UPA), which was created after a merger between Major League Pickleball and the Professional Pickleball Association in the US last February, and India-based Global Sports have inked a deal to…
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Apr 26, 2024 20:04
IPL viewership on Disney Star up 18% at 475m after 34 matches
Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.
The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to…
Apr 26, 2024 20:04
After 39 games, 96 new brands present in IPL 2024: TAM Sports
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Apr 26, 2024 20:04
Saudi oil giant Aramco kicks off global FIFA partnership
Saudi Arabia’s oil and gas giant Aramco has entered into a four-year global partnership with world football governing body FIFA.
As FIFA’s worldwide partner, the deal, which runs until the end of 2027, gives Aramco exclusivity in the energy category, with sponsorship rights for multiple events, including the World Cup 2026…
Apr 26, 2024 20:04
JSW-backed Leap partners for competitive gymnastics framework
MUMBAI: Leap Gymnastics is an initiative of the JSW Group’s expanding commitment to pioneer the development of sports in India. It is focused on introducing Gymnastics to a wider base of Indians and create a strong foundation that will develop athletes at the elite performance level who will eventually aim to compete at global…
Apr 26, 2024 20:04
6-team Gujarat Super League Inaugural season to kick off May 1
NEW DELHI: The trophy for the inaugural edition of the Gujarat Super League (GSL) was unveiled in Ahmedabad by Gujarat State Football Association (GSFA) president Parimal Nathwani.
Organised by the GSFA, the GSL is the first franchise-based football league in Gujarat, and will be held from May 1 to May 12 at the EKA Arena,…
Apr 26, 2024 20:04
Legends League Cricket announces LLC Ten10 league
NEW DELHI: Legends League Cricket (LLC) is set to launch a cricket campaign through LLC Ten10 League across ten cities.
The league will have 300 matches played with hard tennis balls and engage 1,280 players in an 80-day tournament in Uttar Pradesh.
Apr 26, 2024 20:04
First ever sport-for-development glossary for India launched
The Playmakers have launched a comprehensive glossary and open-access resources to increase awareness around India's sport-for-development landscape.
The Sports and Society Accelerator (SSA), on behalf of the Playmakers Collaborative, recently published public resources for the Indian sport-for-development (S4D) ecosystem.…
Apr 25, 2024 13:04
JioCinema debuts 'premium' subscription service at Rs29 p.m.
Reliance's digital streaming platform has just thrown down another gauntlet at its international rivals. After streaming the Indian Premier League and a number of award-winning entertainment offering, mostly for free, JioCinema has announced its new subscription offering, ‘JioCinema Premium’ at a price point that is expected to cause…
Apr 25, 2024 13:04
AICF seeks govt, sponsor support to bid for world title match
The All India Chess Federation (AICF) is assessing the possibility of hosting the World Chess Championship in India with the 17-year-old chess Grandmaster (GM) D. Gukesh qualifying to challenge world champion China's GM Ding Liren.
The match will be played in November. Hosting rights will be awarded by FIDE, the world body,…