MS Dhoni

MUMBAI: Rigi, a platform that caters to creators, has launched their new awareness campaign starring MS Dhoni. 

The campaign, written and creatively directed by Vishal Dayama and Tanmay Bhatt, produced and directed by The Rabbit Hole, spans across four films and centres on Dhoni's ambition to learn about content creation from creators like Bhatt, Kusha Kapila, Sharan Hegde, and Gaurav Taneja. Along with its humorous tones, the campaign incorporates a call-to-action, urging viewers to download the Rigi app for one-on-one paid sessions with the creators themselves.