Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

May 02, 2024 18:05

T20 WC: Amul scores sponsor deals with USA Cricket, CSA

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1.

May 02, 2024 18:05

Mktng & PR partner ITT issued for ICC events '24-'26 in S Asia

The ICC would like to invite proposals from interested and qualified applicants to create, develop and implement an integrated marketing and PR campaign to drive global awareness for the following events: Women’s T20 World Cup 2024 in Bangladesh Champions Trophy 2025 in Pakistan Women’s Cricket World Cup 2025 in India Men’s T20 World Cup 2026 in India & Sri Lanka

May 01, 2024 20:05

WhatsApp partners Mercedes F1 team in new race car emoji

WhatsApp is lighting up the Empire State Building green and launching a new race car emoji to celebrate its rapid growth in the United States, announcing double-digit growth in both daily users and messages sent on WhatsApp in U.S..

May 01, 2024 19:05

Shahid Kapoor fronts PokerBaazi campaign ‘Tu Poker Khelta Hai Kya?’

PokerBaazi, a Poker platform, has released its latest brand campaign, Tu Poker Khelta Hai Kya?. The campaign features the company’s brand ambassador and Bollywood actor Shahid Kapoor. The campaign intricately highlights how every Indian possesses innate Poker skills that are part of their day-to-day interactions and can be leveraged to become a Poker player.

May 01, 2024 19:05

Erling Haaland now a character in mobile game Clash of Clans

Manchester City star Erling Haaland has become a playable video game character in one of the world's most popular mobile games - Clash of Clans. An animated version of Haaland will become the Barbarian King in the game, BBC quotes developer Supercell as having said. The Norwegian striker's character is the first in the game to be based on a real person.

May 01, 2024 19:05

Williams Racing forges Cybersecurity Partnership with Keeper Security

Williams Racing has announced a new multi-year partnership with Keeper Security. Keeper, the leading provider of cloud-based zero-trust and zero-knowledge cybersecurity software protecting passwords, secrets, connections and privileged access, joins Williams as an Official Partner on the eve of the Miami Grand Prix.

Apr 30, 2024 20:04

Celebrity endorsed ad volumes down 23% in IPL '24: TAM

MUMBAI: TAM Sports has released the TAM Sports-Celebrity Endorsement Report - IPL 2024 Update 1, which has analysed data from the first 37 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 30, 2024 20:04

'Star Deals' launched to boost IPL 2nd-screen engagement on TV

Star Sports continues to redefine the power of television for advertisers, launching an innovative solution that redefines how brands connect with viewers during IPL matches.

Apr 30, 2024 20:04

World Championship of Legends EaseMyTrip

EaseMyTrip is World C'ship of Legends presenting partner

NEW DELHI: The World Championship of Legends (WCL) has announced online travel platforms EaseMyTrip as its presenting partner.

Apr 30, 2024 20:04

PUMA onboards Ibrahim Ali Khan as newest brand ambassador

Sports brand PUMA India has announced young actor, Ibrahim Ali Khan Pataudi, as its newest ambassador. With a legacy in both the realms of sports and cinema, Ibrahim is the perfect addition to the PUMA’s Family.

Subscribe to Marketing