BENGALURU: Reebok has signed on Hindi film actor Shahid Kapoor as its new brand ambassador, joining Kangana Ranaut who has been the face of the brand in India since 2016.
Kapoor was present to inaugurate a new Reebok store at Brigade Road along with Silvia Tallon, senior Marketing director, Reebok India.
"Bangalore has a great electrifying vibe and it is always amazing to be back here. I am thrilled to associate with Reebok India as their brand ambassador and join them here today for the launch of their flagship store," Shahid said in a statement.
"I think my synergies with Reebok match as we both understand and endorse the need to be fit -- physically, socially and mentally. I can tell you all from my experience that that fitness is not a one-time thing, it's a lifelong commitment to yourself and your body," he added.
Tallon told IANS that Kapoor makes a perfect fit to endorse the brand as he "is someone who truly understands the meaning and importance of fitness in one's life. His commitment to fitness is unmatched and he is an inspiration to one and all."
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