Formula 1

PUMA inks deal as F1 licensing partner & trackside retailer

SportzPower Team
May 04, 2023 18:05

HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. 

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Jan 21, 2019 17:01
F1 logo
F1 reports TV, digital viewership growth for 2nd yr running
LONDON: Formula 1 has registered a significant increase in its audience figures during the 2018 season, across both digital and TV platforms, compared to the previous year.
Jan 17, 2019 10:01
TataComm Report Show Me the Money cover
Digital tech defining tipping point for sports revenue growth in 2019
MUMBAI: A new report by Tata Communications examining the commercial transformation of sports identifies 2019 as a defining tipping point for the global sports industry, with digital technology innovation set to kick-start a new era of unprecedented commercial growth for broadcasters, rights holders and sports organisations.
Dec 24, 2018 16:12
F1 attendance 2x greater than B’liga and UEFA CL in 2018
LONDON: Over four million spectators (4,093,305) attended at least one of the 21 Grands Prix in the 2018 Formula 1 season, with an average attendance of almost 200,000 per weekend (194,919). 7 of those 21 races in the season attracted crowds of over 200,000: Great Britain (340,000), Mexico (334,946), Australia (295,000), USA (263,160), Singapore (263,000), Belgium (250,000) and Hungary (210,000).
Dec 24, 2018 16:12
Formula 1 names UK’s Hutch as official global gaming partner
LONDON: Formula 1 has recently announced an exciting worldwide, multi-year, multi-game licensing partnership with games studio Hutch, to create new games for iOS and Android mobile platforms. Hutch has created a string of chart-topping, car-focused games in the past, including Top Drives, MMX Hill Dash 2 and Hot Wheels: Race Off, titles which have been enjoyed by over 200 million people worldwide.
Dec 19, 2018 14:12
Ferrari to hold exhibition to mark Schumacher’s 50th birthday
MILAN: The Ferrari Museum is dedicating a special exhibition to seven-time Formula 1 former world champion Michael Schumacher, which will open on the occasion of his 50th birthday on 3 January 2019. It is intended both as a celebration and a mark of gratitude to the most successful Prancing Horse driver ever.
Dec 04, 2018 13:12
F1 shifts up a gear on VR experience offering
LONDON: Formula 1 has entered into a partnership with the world’s first virtual reality (VR) 360 degree brand ‘The Dream VR’. As per the agreement, more than three million fans across 180 countries in the world will get to view unique content of behind-the-scenes moments of the entire Grand Prix weekend through their VR headsets, mobile devices, TV sets and Apple TV.
Dec 03, 2018 17:12
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Force India rebranded as Racing Point for 2019
MUMBAI: Five years after the Buddh International Circuit hosted its last Formula 1 race in 2013, India's link to F1 is all but over with the announcement Saturday that the Force India name will be replaced by Racing Point on next season’s grid, following official confirmation of the team’s rebranding for 2019.
Nov 26, 2018 17:11
Mexican GP drew maximum TV audience in 2018 for F1: Nielsen
LONDON: Formula 1 has had a mixed year of 2018 off-the-track. With the end of the season on Sunday in Abu Dhabi not considered, global sports marketing research firm Nielsen reports that television audiences have been predominantly the same as 2017, which stands at 1.3 billion across the globe.
Nov 26, 2018 16:11
F1 races to continue sporting Pirelli tires till 2023
LONDON: The pinnacle of motorsport, Formula 1 (F1) announced Sunday that Italian tyre manufacturer Pirelli has been confirmed as its sole global tyre partner from 2020-2023, in what is an extension of their previous deal. The contract was up for renewal at the end of the 2019 season.
Nov 17, 2018 14:11
Australian GP confirms Rolex as title sponsor for 7th year
MELBOURNE: Rolex, the premium Swiss watchmaker, has yet again bagged the title sponsorship rights for the first Formula 1 race of the calendar, the Australian Grand Prix in 2019. Their association will continue for the seventh year on the trot, beginning in 2013.  The event is set to place from 14-17 March in what is arguably Australia's sporting capital, Melbourne.
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