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Ageas Federal Life Insurance Tuesday introduced its latest brand campaign film, "Cradle to Crease", an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

In today's rapidly evolving landscape, a child’s future isn't as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

Sep 07, 2023 18:09
The Indian Olympic Association has announced the signing of Liberty Shoes as the Formal Shoes Partner for the Indian contingent for the 2022 Asian Games to be held in Hangzhou, China from September 23. IOA president PT Usha said: “Liberty Shoes will lend a smart touch to the ceremonial dress that has been designed for the members of the Indian team for the opening and closing ceremonies.”
Sep 07, 2023 18:09
MUMBAI: Performax, a sportswear brand from Reliance Retail’s fashion and lifestyle portfolio, has partnered with the All India Football Federation (AIFF) to become the official kit and merchandise sponsor of the Indian football team, Reliance Retail announced in a press release on Thursday.
Sep 05, 2023 20:09
Switzerland Tourism extended a warm felicitation to Neeraj Chopra, the celebrated Olympic and World champion javelin thrower, acknowledging his remarkable achievements in the field of sports.
Sep 05, 2023 19:09
KRAFTON India has roped in Ranveer Singh as brand ambassador for Battlegrounds Mobile India (BGMI). With this collaboration, KRAFTON will launch the Play Pure campaign that celebrates the ‘pure-ness’ in players through the lens of superstar Ranveer Singh. As a part of the campaign, BGMI players will be urged to be bold and celebrate their authenticity in the Battlegrounds.
Sep 05, 2023 19:09
NEW DELHI: Saatvik Solar has announced the onboarding of Team India cricketer Ravindra Jadeja as the Indian renewable energy company’s brand ambassador.  This partnership aims to increase brand awareness among a diverse target audience.
Sep 05, 2023 18:09
Thums Up unveiled the next chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign ‘Thums Up Utha, India India Macha’. The campaign highlights the relentless determination of Indian players for the upcoming World Cup, hopeful of driving and motivating fans to believe in India’s journey to victory.
Sep 05, 2023 17:09
KOCHI: Kerala Blasters FC has announced Futureace Hospital as their official Medical Partner for the upcoming Hero Indian Super League Season.  As part of the association, Futureace Hospital will assume responsibility for the healthcare needs of the KBFC players.
Sep 04, 2023 18:09
NEW DELHI: Indian Olympic Association (IOA) has announced the coming on board of Samsonite, the world's largest travel luggage company, as partner for the Hangzhou-bound Asian Games contingent. The members of the Indian contingent will travel to the Games with premium suitcases. 
Sep 01, 2023 19:09
MUMBAI: Performax Activewear, an Indian sports equipment manufacturer based in Mumbai, is poised to replace Six5Six as the official kit sponsor for the Indian national football team, Khel Now reports.  The transition comes after the conclusion of a longstanding partnership between the national team and Six5Six.
Sep 01, 2023 19:09
Newcastle United Football Club and adidas have agreed a multi-year partnership that will see the sportswear brand becoming the club’s official kit partner from the 2024/25 season onwards.