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Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Oct 14, 2021 21:10
MUMBAI: As part of a robust market expansion plan, Infinity Learn by Sri Chaitanya on boards the stylish opener and the batting mainstay of Team India, Rohit Sharma as its Brand ambassador. The ace cricketer will be the face of Infinity Learn’s multi-channel marketing campaign and brand activities.
Oct 14, 2021 21:10
NEW DELHI: BalleBaazi.com has roped in one of the greatest bowlers to have played for Team India, Zaheer Khan as their brand ambassador.  Earlier the brand was endorsed by the Man of the Tournament in World Cup 2011, Yuvraj Singh.
Oct 14, 2021 11:10
DUBAI: FTX Trading Limited Wednesday announced a global partnership with the International Cricket Council (ICC), where FTX will be the official cryptocurrency exchange partner for ICC events. The global cryptocurrency exchange will be partnering ICC events beginning with the Men’s T20 World Cup, hosted by India staged in UAE and Oman in October to the Men’s Cricket World Cup also hosted by India in 2023. 
Oct 13, 2021 20:10
MUMBAI: Ahead of the high-octane and eagerly anticipated India-Pakistan clash in the ICC Men’s T20 World Cup 2021 on October 24th, Star Sports, the official broadcaster of the marquee tournament, brings back the iconic ‘Mauka Mauka’ campaign with an interesting twist. 
Oct 13, 2021 19:10
MUMBAI: MPL Sports, the athleisure subsidiary of Esports and skill gaming app Mobile Premier League (MPL), Wednesday unveiled the official jersey Team India players will don at the upcoming T20 World Cup. The shirt called the “Billion Cheers Jersey”, comes in shades of prussian blue and royal blue.
Oct 11, 2021 18:10
DUBAI: The Men’s T20 World Cup will have two scheduled drinks breaks in each game, instead of the earlier practice of having just one, the International Cricket Council confirmed Sunday in a media release.  Each break will last for two minutes and 30 seconds and will be taken at the midpoint of each innings.
Oct 08, 2021 14:10
MUMBAI: With the ICC Men's T20 World Cup just a little over a week away, "athleisure" brand MPL Sports, official kit sponsor of the Indian team, Friday started taking pre-orders for the latest edition on its website: mplsports.in.
Oct 08, 2021 13:10
CHENNAI: Two-time Indian Super League (ISL) champions Chennaiyin FC have confirmed fantasy sports platform BatBall11 as an associate sponsor for the upcoming season of the Hero Indian Super League.
Oct 06, 2021 17:10
COLOMBO: Online payment solutions provider AstroPay announced Wednesday it is partnering with the Sri Lankan cricket team ahead of the ICC Men's T20 World Cup, to be held in the UAE and Oman from October 17th through to November 14th. For AstroPay, this will be the first time the London-headquartered company is sponsoring a cricket team.
Oct 05, 2021 12:10
NEW DELHI: Sportswear brand SIX5SIX has announced its partnership with I-League 2nd Division club FC Bengaluru United. SIX5SIX comes on board as the official kitting and merchandise partner of the BDFA Super Division 2020-21 champions.