MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 7, which has analysed data from 55 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Data Analytics
Oct 15, 2020 16:10
MUMBAI: Sourav Ganguly's reign as the president of the world's richest and most powerful cricket board may have nothing worth writing home about, but the visibility that the position has given him has certainly added sheen to his endorsements portfolio.
Oct 09, 2020 19:10
MUMBAI: The Indian Premier League 2020 ratings juggernaut shows no signs of dipping as data from the second week of world cricket's biggest annual event show. The viewership numbers of IPL 2020 have increased by 3-4%, according to BARC India.
Oct 08, 2020 16:10
SAN FRANCISCO: W2O, an independent provider of analytics-driven, technology-enabled marketing and communications solutions, has acquired entertainment and influencer marketing agency starpower.
Oct 01, 2020 17:10
MUMBAI: The ongoing Indian Premier League 2020 logged 269 million viewers and witnessed a 15% growth in viewing minutes as compared to 2019, data points culled from the BARC-Nielsen Edition 12 – IPL 2020 report, which focuses on television viewership and smartphone trends for the first week of IPL-13, show.
Sep 29, 2020 19:09
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 13 Advertising Report, which has analysed data from the first four games of this year's 13th edition of the Indian Premier League and how it compares with IPL 12.
As per the report, the Top 5 categories were dominated by 'E-commerce' sector' and accounted for more than 40% share of Ad Volumes during first 4 matches of IPL 13.
Sep 29, 2020 13:09
INTERNATIONAL FOOTBALL ICON Lionel Messi has been named as the world’s most marketable athlete for 2020. The Barcelona forward and six-time Ballon d’Or winner narrowly edges out fellow soccer star Cristiano Ronaldo to take top spot in SportsPro’s 2020 list of the World’s 50 Most Marketable Athletes.
Sep 28, 2020 19:09
Indian Institute of Technology Madras (IIT-M) and ESPNcricinfos artificial intelligence (AI) tool 'Superstats' is once again enhancing the fans' experience of the Indian Premier League (IPL) matches, the company said on Monday.
Sep 28, 2020 17:09
PARIS: Infosys (NYSE: INFY), a global leader in next-generation digital services and consulting, and the French Tennis Federation, today announced the latest innovations set to hit the courts at this year's Roland-Garros, as part of the second year of the strategic technology partnership.
Sep 24, 2020 17:09
MADRID: With the stated aim to continue as a reference in the world of grassroots football, LaLiga collaborates with its clubs to optimise the processes involved with structuring their academies.
Two new projects will be launched for the 20/21 season: LaLiga Training Hub and the Management and the Academy Management and Control Software.
Sep 22, 2020 18:09
MUMBAI: The Indian Premier League 2020's opening fixture between Mumbai Indians and Chennai Super Kings on September 19 saw an unprecedented 200 million tuning in, Board of Control for Cricket in India secretary Jay Shah has asserted.
Shah cites ratings data provided by BARC to assert that total viewership on the Star Sports Network and Disney+ Hotstar streaming platform came up to 200 million.