Data Analytics

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 7, which has analysed data from 55 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Jan 11, 2020 10:01
LONDON: Formula 1 announced Friday that 188BET have been named as official Asian sponsor of F1 with a five-season agreement with Interregional Sports Group (ISG) that will see the bookmaker featured exclusively throughout the Asian broadcast market throughout the Formula 1 season until 2024.
Jan 04, 2020 08:01
MUMBAI: The seventh season of vivo Pro Kabaddi was full of nail-biting finishes and a new team lifting the trophy for the first time – Bengal Warriors. 
Dec 19, 2019 16:12
LONDON: The third season of the F1 Esports Series recorded a 76% increase in online viewership to 5.8 million, with 2019 online viewership totalling 5.8m and 169m social media impressions accumulated, making it a milestone year for the F1 New Balance Esports Series.
Dec 11, 2019 13:12
MUMBAI: Broadcast Audience Research Council India, the largest TV measurement company in the world, has appointed Mahendra Upadhyay as chief information officer of BARC.
Dec 09, 2019 16:12
MUMBAI: As part of the 2019 yearly wrap-up, Google India has announced its annual YouTube ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares, and love from audiences across the country. While Kia Motor’s ad for Seltos is on top, other ads on the leaderboard include Samsung’s Good Vibes App ad and Pepsi’s Har Ghoonth Mein Swag Hain.
Dec 09, 2019 16:12
LONDON: WPP has announced that it has completed the transaction to sell 60% of Kantar, its global data, research, consulting and analytics business, to Bain Capital Private Equity, with respect to approximately 90% of the Kantar business, and that the proportionate transaction proceeds have been received.
Nov 28, 2019 19:11
LONDON: World Rugby has announced record-breaking digital content viewing figures for Rugby World Cup 2019, confirming the tournament as one of the most watched and engaged sports events of the decade.
Nov 25, 2019 13:11
LONDON: The 2019 Nitto ATP Finals, held for an 11th consecutive year at The O2 in London, provided a thrilling finale to the 2019 ATP Tour season, bringing attendance across the 63 ATP events throughout the year to a record 4.82 million fans, while online consumption of the season finale hit unprecedented heights.
Nov 23, 2019 13:11
MUMBAI: TAM Sports, the sports research division of TAM Media Research turns pink starting Friday afternoon, commemorating the first Pink Ball Test Match between India and Bangladesh in Kolkata.
Nov 19, 2019 18:11
NEW DELHI: Kantar, the data, insights and consulting company, has partnered with VTION to roll out ‘OTT Audience Measurement’, which lays claim to being India’s first, real-time audience measurement solution.