Column

CRICKET IS NOT A SOLITARY game, and a single player has never been able to shoulder the responsibilities of the entire team. Technology has played an integral role to bind the spirit of the game alongside players, coaches, commentators, and fans. From its origins as rural recreation in England, in the 16th century, to its modern-day status as one of the most global sensational sports, technology has been instrumental in the evolution of international cricket and its dynamic formats.

Mar 05, 2010 12:03
THE EFFECT that the overall wholesomeness of the athlete has on his/her sports brand value creation often goes under the radar. It is however a vital cog in the determination of a broad based and enduring Brand, so to speak.
Feb 17, 2010 19:02
IS VIRENDER Sehwag really getting his due? Isn't he the most destructive batsman to walk the playing field since Vivian Richards?