NEW YORK: DSG, a DICK’S Sporting Goods’ exclusive brand that provides performance clothing and gear for the entire family, and the Women’s National Basketball Association (WNBA) Monday announced the launch of their girls’ apparel collection, marking the first-ever collaboration between the two brands.
Basketball
Oct 23, 2018 13:10
CHICAGO: Finland’s Rovio Entertainment, the makers of the globally popular video gaming franchises ‘Angry Birds’, have partnered with six-time NBA champions Chicago Bulls to unveil the ‘Angry Birds Eye View Cam’.
Oct 22, 2018 16:10
MUMBAI: The Sports Gurukul, with the expertise of coach Jason Benadretti, founder of Core Focus Training (CFT), USA, recently launched the TSG Basketball School, at Andheri.
Oct 17, 2018 13:10
LONDON: Sky Sports, which has recently come under US media giant Comcast’s ownership, has captured the broadcast and digital rights for the NBA for the next four years, starting this season, in the United Kingdom and Ireland.
Sky replaces BT Sport for the same.
Oct 17, 2018 12:10
LONDON: The National Basketball Association (NBA) and Norwegian announced Monday a partnership that sees Norway’s budget airline named presenting partner of the NBA London Game 2019.
The regular-season game will feature the Washington Wizards and the New York Knicks at The O2 Arena on 17 January next year.
Oct 15, 2018 15:10
MUMBAI: Air Canada, Canada's largest domestic and international airline, is bringing its global ‘Fly the Flag’ initiative to Mumbai to celebrate people making a mark in India in local communities while displaying the values of diversity, equality, and inclusivity.
Oct 05, 2018 14:10
LOS ANGELES: NBA legend Kobe Bryant has expanded his business interests valued at approximately $300 million by investing in Art of Sport, a body care brand formed last year by German-American entrepreneur, Matthias Metternich and Brian Lee.
Sep 24, 2018 12:09
CHICAGO: German oil and additive specialist Liqui Moly has agreed a dollar seven-digit sponsorship agreement with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team.
“This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, marketing manager at Liqui Moly, of the two-year deal.
Sep 07, 2018 16:09
MUMBAI: St. John’s Edge, a club that competes in the National Basketball League of Canada, has announced the signing of Indian player Satnam Singh Bhamara for the upcoming season of the league.
Sep 06, 2018 17:09
NEW YORK: Beats by Dr Dre (Beats), the leading global premium headphone brand co-founded by Dr Dre and Jimmy Lovine, and the National Basketball Association (NBA) Wednesday announced a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball beginning
Sep 04, 2018 14:09
HYDERABAD: One of the most prestigious 3x3 basketball tournaments in the world, the FIBA 3x3 World Tour Masters is coming to India for the first time on 22nd and 23rd September 2018 and the city is all set to host it.