MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Advertising
Feb 23, 2024 20:02
NEW DELHI: Gadget accessory & consumer electronics brand UBON has extended its sponsorship with Rajasthan Royals for the upcoming IPL season.
The team, which is led by Sanju Samson, will proudly wear UBON's logo on their helmet and cap throughout the tournament. UBON is the official audio partner of the Rajasthan Royals.
Feb 23, 2024 18:02
The Board of Control for Cricket in India (BCCI) has reportedly sold four sponsorship slots for the Indian Premier League (IPL) for a combined amount of Rs 1,485 crore.
Per Economic Times, the four companies that bagged the slots are My11Circle, Angel One, Ceat (all for five years) and Rupay (for three years).
The bids were reportedly submitted to the BCCI on Wednesday.
Feb 20, 2024 17:02
MUMBAI: NueGo, India’s leading intercity electric AC bus service from GreenCell Mobility, Tuesday announced its latest collaboration with Delhi Capitals for the upcoming Women's Premier League, set to commence on February 23rd.
Feb 15, 2024 17:02
NEW YORK: A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised.
The results show that 2024 Super Bowl advertising fueled a 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.
Feb 13, 2024 16:02
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 1,55,386 crore ($18.723 billion) in 2024, growing at 10.2%, with an incremental Rs 14,423 crore compared to 2023.
Feb 13, 2024 15:02
MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem.
Feb 09, 2024 18:02
Star Sports, the official TV broadcaster of the Tata Indian Premier League (IPL), brings a one-of-a-kind opportunity ‘Startup Power Play’ for start-ups in India. This initiative invites startups to craft a crisp 60-second commercial, strategically positioned to captivate audiences during each IPL match.
Feb 08, 2024 18:02
There is good news bad news for The Walt Disney Company as far as its quarterly earnings, results for which released on Thursday, are concerned. The good news is that media and entertainment behemoth has reported a 27% jump in operating income from all segments – entertainment, sports and experiences.
Feb 07, 2024 20:02
PUMA on Wednesday refuted reports that cricketing superstar Virat Kohli, arguably the country's biggest brand endorser, was switching allegiance from the country's leading athleisure brand to Agilitas Sports Pvt Ltd, a company set up last year by Abhishek Ganguly, its former India MD.
Jan 29, 2024 18:01
The Board of Control for Cricket in India (BCCI) on Monday announced the release of Request for Quotation (RFQ) for Official Partner Rights for the Indian Premier League.