Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Apr 05, 2024 20:04

Instagram preferred social media platform for IPL fans: Survey

NEW DELHI: A survey by ad technology platform iCubesWire highlights Instagram's dominance as the preferred platform for 32% of Indian Premier League enthusiasts, showcasing the platform's ability to engage fans through visuals and real-time updates.

Apr 04, 2024 19:04

Record 35m tune in to first 10 matches of IPL: Disney Star

The Indian Premier League recorded a viewership of 350 million in its first ten matches, which is higher than any previous edition of the tournament, the event's official broadcaster asserted on Thursday.

Apr 03, 2024 19:04

45+ new brands, 40+ new categories in 1st 7 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 7 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 01, 2024 19:04

Tender process launched for data services, rights for 13 ICC events

The International Cricket Council has released its Invitation To Tender (ITT) for the ICC’s Official Data Rights Partner up until 2027. The tender features 13 ICC events up until the end of 2027 and will include men’s and women’s senior and U19s events.

Mar 28, 2024 18:03

IPL 2024 opening day registers record-breaking TV viewership

The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.

Mar 26, 2024 21:03

IPL Day 1: JioCinema viewership up 51% compared to '23 season

MUMBAI: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore (113 million) viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023. As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024 which led to 6.6 billion minutes of watch-time.

Mar 26, 2024 19:03

Sevilla hits 20m social media followers; India tops growth

LaLiga side Sevilla FC's official social media accounts have just reached the figure of 20 million followers across all platforms.

Mar 20, 2024 19:03

India sport audience base 678m; CSK most recalled IPL team: Study

MUMBAI: India’s estimated sports audience base is a staggering 678 million (67.8 crore), according to a new study. Cricket, football & kabaddi are the top 3 sports, with audience base of 612, 305 & 208 million respectively. These are some of the key findings published by media consulting firm Ormax Media, which Wednesday released its latest research report titled The Ormax Sports Audience Report: 2024.

Mar 20, 2024 19:03

Installs, sessions higher on streaming apps during IPL: Study

SINGAPORE: Ahead of the Indian Premier League 2024 kick-off, mobile marketing analytics platform Adjust and smart lock screen platform Glance have jointly presented "The Cricket Playbook for Growth Marketers".

Mar 15, 2024 21:03

40%+ real-money gamers from India non-metro regions: Study

Highlighting the growing popularity of gaming in India, a study by social media firm Meta said nearly half of casual gamers and 43 per cent of real-money gamers come from non-metro geographies. A study by Meta GWI showed that more than three of four casual and real-money gamers in the country discover new games to play and purchase on social media, and more than 90 per cent of these do so on Meta platforms.

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