Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Sep 06, 2017 16:09
HOUSTON: The Houston Rockets Tuesday announced that a definitive agreement has been signed for the purchase of the NBA franchise by local businessman Tilman J. Fertitta, sole owner of the Landry’s restaurant empire and Golden Nugget Casinos and Hotels. 
Aug 23, 2017 16:08
NEW YORK: Heed, a joint venture created in 2016 by Internet of Things (IoT) trailblazer Mati Kochavi’s AGT International, and sports and entertainment leader WME | IMG, has announced new partnerships with EuroLeague Basketball, Professional Bull Riders, and UFC to change the way fans connect with their favorite talent, teams, and brands. 
Aug 22, 2017 15:08
MUMBAI: NBA India has collaborated with health drink Gatorade and online platform Jabong for a consumer promotion activity building up to the NBA 2017-18 season.
Aug 18, 2017 12:08
MUMBAI: Nielsen has launched Nielsen Esports, a new business vertical focused on competitive gaming. The new division will leverage the company’s expertise and leadership in media consumption and valuation. Nielsen Esports will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands around the world.
Jan 12, 2017 18:01
NEW YORK: Discovery Communications has appointed Alex Kaplan as executive vice president, Commercial for Eurosport Digital. 
Jan 12, 2017 17:01
SHENZHEN, China: The FIBA 3x3 Asia Cup 2017 will take place in Shenzhen, China from 24-26 November. Private promoter SunsSports will stage the second edition of the most important 3x3 competition for national teams in Asia. The inaugural edition was held in Doha, Qatar on 15-16 May 2013.
Dec 08, 2010 08:12
ENGLISH movies channel Sony Pix from Multi Screen Media (formerly Sony Entertainment Television) stable recently acquired broadcast rights for NBA in the Indian market.  NBA coverage on Pix includes two live games per week (Thursday and Saturday IST), besides live coverage of the NBA Playoffs and the Eastern Conference Finals in 2011 and the Western Conference Finals in 2012.