Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Sep 27, 2022 14:09

TGI Sport closes deal with The FA to deploy Parallel Ads

LONDON: TGI Sport has announced a long-term partnership with The Football Association [The FA] to deploy Parallel Ads for Emirates FA Cup matches at Wembley, the home of English football.

Sep 26, 2022 16:09

Blasters extend assn with BodyFirst as nutrition partner

KOCHI: Kerala Blasters FC announced an extension with BodyFirst as the team’s official Nutrition Partner for the upcoming season of the Hero Indian Super League. BodyFirst, a family wellness and sports nutrition company based in Mumbai, aims to make India nutritionally efficient with its "vegetarian, clean, safe, and qualified products that are formulated with clinically studied and researched ingredients".

Sep 26, 2022 15:09

Lux Cozi onboards Sourav Ganguly as brand ambassador

MUMBAI: Lux Industries Limited has roped in former Indian cricket team captain and current BCCI president Sourav Ganguly as brand ambassador of its innerwear brand Lux Cozi. Ganguly joins Varun Dhawan as brand ambassador of Lux Cozi. The brand has also released a new television commercial film featuring Sourav Ganguly - #PorleEMonKhushi

Sep 26, 2022 10:09

Thums Up Stump Cam campaign T20 World Cup

Thums Up unveils ‘Stump Cam’ campaign ahead of T20 World Cup

MUMBAI: With the ICC T20 Men’s World Cup just around the corner, Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign to provide audiences with exclusive access to match footage and content. Thums Up will be adopting a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign.

Sep 23, 2022 05:09

Kerala Blasters add Denwud to partner roster

KOCHI: Kerala Blasters FC have partnered with Denwud, a PVC board and furnishing material business in domestic and international markets, as their ‘associate partner’ for the upcoming season of the Hero Indian Super League.

Sep 20, 2022 10:09

Star Sports launches PKL season 9 campaign #BhidegaTohBadhega

MUMBAI: Ahead of the vivo Pro Kabaddi League season 9, which kicks off October 7, principal event owner Star Sports has unveiled its campaign #BhidegaTohBadhega.

Sep 20, 2022 10:09

Kapil Dev partners Grant Thornton for Rs1cr pro golf tourney

NEW DELHI: Cricket legend Kapil Dev and consultation firm Grant Thornton Bharat on Monday joined hands to launch a new annual golf tournament - the Kapil Dev-Grant Thornton Invitational, presented by DLF. The tournament will be organised in association with the Professional Golf Tour of India (PGTI) - the official sanctioning body for the men's game in the country.

Sep 19, 2022 18:09

Gujarat Titans to launch streetwear line at Lakmé Fashion Week

MUMBAI: Gujarat Titans, Tata IPL Champions for the 2022 season, is bringing out a streetwear collection for its fan base.

Sep 19, 2022 17:09

Max Life onboards Rohit Sharma, wife Ritika as brand ambassadors

NEW DELHI: Max Life Insurance Monday announced Team India cricket captain Rohit Sharma and his wife Ritika Sajdeh as its brand ambassadors. Max Life has signed a two-year partnership with the cricketing star and his spouse, who are making their debut on-screen together.

Sep 19, 2022 09:09

BCCI unveils India's new team jerseys ahead of T20 World Cup 2022

MUMBAI: The Board of Control for Cricket in India on Sumday unveiled Team India's new jersey for both its men's and women's teams ahead of the upcoming ICC T20 World Cup 2022. The Men in Blue will also don the same jersey during the World Cup lead-up T20I home clashes against Australia and South Africa.

Subscribe to Marketing