Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 23, 2017 12:11
SEOUL: Airbnb Inc. was announced Wednesday as an Official Supporter for Online Accommodation Marketing Services for the Olympic Winter Games PyeongChang 2018 to handle the influx of visitors amid growing concerns over lack of rooms and high prices in the host city.
Nov 23, 2017 11:11
SHILLONG: I-League team Shillong Lajong Football Club has agreed terms to extend its long running partnership with McDowell's No.1 Soda, a Diageo Group India subsidiary, ahead of the I-league 2017-18 season.
Nov 21, 2017 11:11
MUMBAI: The International Olympic Committee (IOC) is banking on its digital platform The Olympic Channel for an innovative integrated brand campaign that has just got underway.
Nov 17, 2017 10:11
MUMBAI: India’s leading online travel platform Cleartrip has announced a strategic association with Minerva Punjab FC as its official Travel and Hospitality partner for the upcoming season of the I-League. 
Nov 16, 2017 12:11
MUMBAI: Kingfisher Premium has announced its association with FC Goa and Bengaluru FC as the Good Times sponsor for the two teams for the upcoming Indian Super League that kicks off on 17 November. Kingfisher will connect football enthusiasts through this association and develop a strong brand presence through various engaging activities, says a company statement.
Nov 16, 2017 11:11
BENGALURU: Ahead of their Indian Super League opener at the Fortress, Bengaluru FC has announced legendary cricketer and former India captain Rahul Dravid as the Blues’ ambassador for the upcoming season.
Nov 14, 2017 12:11
MUMBAI: LaLiga has launched a new global brand campaign entitled ‘It’s not football – It’s LaLiga’. 
Nov 14, 2017 11:11
MUMBAI: DHL has renewed its partnership with the Hero Indian Super League (ISL) for the third year.
Nov 13, 2017 12:11
JAMSHEDPUR, Jharkhand: Jamshedpur FC, the freshly minted Indian Super league outfit owned by the Tata Group, launched their home kit on Sunday in the streets of the steel city at an event that saw a large turnout of fans.  Jamshedpur FC unveiled their home kit for the upcoming season with the likes of Kervens Belfort, Souvik Chakrabarti, among many others. 
Nov 11, 2017 17:11
MUMBAI: Indian cricket skipper and Puma brand ambassador Virat Kohli has launched his athleisure brand One8.