Technology

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Sep 16, 2022 16:09

Bruin-owned TGI Sport acquires virtual ad agency ISG

LONDON: TGI Sport, the global sports technology, media, and marketing company, has acquired virtual media solutions provider Interregional Sports Group (ISG), the company announced Friday.

Sep 15, 2022 01:09

World Rugby global partner Capgemini backs Rugby 7s in India

MUMBAI: Capgemini Wednesday announced its partnership with the Indian Rugby Football Union (IRFU) in support of India’s Rugby 7s teams.

Sep 07, 2022 19:09

MPL launches Bug Bounty program to address user security

MUMBAI: Virat Kohli-backed mobile and skill gaming platform MPL has launched a Bug Bounty program with the aim of strengthening the security of the users and continuing to provide a safe and fair gameplay environment.

Sep 07, 2022 19:09

Fittr launches TC 17 #BreakYourBarriers campaign

NEW DELHI: Online fitness and nutrition platform and community Fittr has kicked off the 17th edition of its flagship Transformation Challenge (TC 17). A diverse and inclusive fitness initiative, TC17 will encourage people to become a fitter and healthier version of themselves.

Sep 05, 2022 23:09

Marquee investors join in Stepathlon's new capital raise round

MUMBAI: Demonstrating confidence in the technology-driven fan engagement business of Stepathlon, marquee investors, including serial technology investor Josh Liberman, former IMG global president, Michael Dolan, and executive vice-chairman and founder of Perform and DAZN, John Gleasure have participated in a fresh round of capital raise by the technology-driven health and wellness company.

Aug 30, 2022 20:08

IIT Madras, IIS partner to build boxing analytics platform

CHENNAI: Researchers at the Indian Institute of Technology (IIT) Madras are collaborating with the Inspire Institute of Sports (IIS) to develop a low-cost boxing analytics platform called the 'Smartboxer,' for increasing India’s boxing medal tally at the Olympics 2024.

Aug 29, 2022 18:08

DY Patil Stadium Signify Connected Sports Lighting System

Signify installs 'connected' lighting system at DY Patil Stadium

MUMBAI: Lighting systems multinational Signify has installed its connected lighting system Interact Sports at the DY Patil Sports Stadium in Navi Mumbai. The multi-purpose stadium with a spectator capacity of 55,000 is the largest privately owned stadium of this stature in India and has hosted three seasons of the Indian Premier League - in 2008, 2010 and the latest season in 2022.

Aug 26, 2022 19:08

Audi confirms entry into Formula 1 from 2026

Audi confirmed Friday that the Volkswagen-owned luxury brand will compete in the FIA Formula 1 World Championship from 2026 with a specially developed power unit. The project will be based at Audi Sport’s facility in Neuburg near Ingolstadt. This is the first time in more than a decade that a Formula 1 power train will be built in Germany.

Aug 25, 2022 17:08

TMRW Sports partners PGA Tour for 'tech-infused' golf league

ATLANTA: Tiger Woods and Rory McIlroy’s TMRW Sports Wednesday announced TGL, a new tech-infused golf league in partnership with the PGA Tour.

Aug 24, 2022 17:08

Woods, McIlroy launch tech-focused sports & ent co. TMRW Sports

NEW YORK: Tiger Woods, Rory McIlroy, and veteran sports industry executive Mike McCarley Tuesday announced the formation of TMRW Sports (pronounced “tomorrow sports”), a company focused on building technology-focused ventures that feature progressive approaches to sports, media, and entertainment.

Subscribe to Technology