Sponsorship

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Jul 24, 2020 20:07

Sep 19-Nov 8 window locked: IPL chairman; Star request ignored?

MUMBAI: Indian Premier League chairman Brijesh Patel has confirmed that the 13th edition of the IPL will be played around the September 19 to November 8 window and that the same has been communicated to the franchises.

Jul 24, 2020 19:07

Budweiser 0.0 celebrates Liverpool's EPL win with fans

MUMBAI: Budweiser 0.0, an official partner of the Premier League, celebrated the historic victory of Liverpool FC, as they were crowned the 2020 champions, after 30 years.

Jul 23, 2020 18:07

MPL Irish men’s cricket team shirt sponsor for Eng-Ire ODI series

DUBLIN, Ireland: Mobile Premier League (MPL), on-air co-presenting sponsor of the ongoing England-West Indies Test series, which is being telecast on Sony Pictures Networks India (SPN) in the subcontinent, has added England's upcoming One-Day International home series against Ireland to the mobile gaming and e-sports platform's sponsorship mix.

Jul 22, 2020 20:07

IMG Reliance adds Shikhar Dhawan to cricketer roster

MUMBAI: Indian cricket star Shikhar Dhawan Wednesday signed an exclusive worldwide marketing and management agreement with IMG Reliance. The talent management, sports sponsorship & marketing firm, a joint venture between Reliance Industries Ltd (RIL) and US-based IMG Worldwide, will manage Dhawan's brand endorsements and commercial interests.

Jul 22, 2020 19:07

'Record-breaking' adidas kit deal marks Leeds' EPL return

LONDON: English football's Leeds United is already reaping the benefits of its promotion to the Premier League. The Whites, back in the Premier League for the first time in 16 years after winning the Championship, Tuesday confirmed adidas as their new official kit partner from the 2020/21 season, in what is a record-breaking deal for the club.

Jul 22, 2020 19:07

Tokyo 2020 adds Tobu Tower Skytree to sponsor roster

TOKYO: The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) Wednesday welcomed Tobu Tower Skytree Co., Ltd as a Tokyo 2020 Official Supporter, the third domestic tier of the Tokyo 2020 Sponsorship Programme.

Jul 22, 2020 18:07

P&G extends Worldwide Olympic Partnership to 2028

LAUSANNE: As the world marks one year to go until the Olympic Games Tokyo 2020, the International Olympic Committee (IOC) and Procter & Gamble (P&G) have affirmed the company's commitment to the Olympic and Paralympic Movements with confirmation of its Worldwide Partnership for the next four Olympic and Paralympic Games.

Jul 21, 2020 18:07

Team MRF set for maiden European Rally C'ship season

CHENNAI: India's Team MRF Tyres will be making its debut in the European Rally Championship (ERC) this weekend. It will be the first time that the Indian outfit will be competing in a full season of European rallying. Irish star Craig Breen will team up with Paul Nagle in the Team MRF Tyres Hyundai i20 R5, competing in each of the six rounds of the 2020 ERC season, according to a company release.

Jul 21, 2020 17:07

WTT aces 4 partnerships to 'globally elevate TT'

LAUSANNE: World Table Tennis (WTT), the new commercial arm of the International Table Tennis Federation, has announced four top-level professional partners, to "help elevate table tennis to the global sports elite". After the recent unveiling of WTT’s strategic partnership with IMG, WTT has entered into collaborations with the following partners:

Jul 20, 2020 16:07

Newcastle extend shirt sponsor deal with Asian betting operator

LONDON: Premier League football club Newcastle United has extended its ongoing partnership with Fun88, ensuring that the Asian betting and gaming operator remains as the club’s primary partner after a new long-term commercial agreement was reached.

Subscribe to Sponsorship