Sponsorship

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Feb 04, 2020 16:02

Qatar Airways adds 'sister' club PSG to football sponsorship roster

DOHA, Qatar: Qatar Airways is the new Premium Partner and Official Airline Partner of heavyweight French football club Paris Saint-Germain (owned by Qatar's sovereign fund Qatar Sports Investments), for the next three seasons.

Jan 31, 2020 15:01

Stage set for IDBI Federal Life Insurance Kolkata Full Marathon

KOLKATA: Cricket icon Sachin Tendulkar, face of the IDBI Federal Life Insurance Kolkata Full Marathon, will flag off the the annual sporting event here Sunday.

Jan 30, 2020 19:01

AC Milan to open 3 intl academies in Kerala this yr; 3 more to follow

KOCHI: Serie A giants AC Milan are all set to open three international academies in Kerala in collaboration with local company Calicut Sports City LLP this year.

Jan 30, 2020 18:01

Tokyo 2020 drives record global spnsrship; IPL hit $48m in '19: Study

LONDON: Global ad spend on sports sponsorships is predicted to total $48.4 billion this year, up 5% and the strongest rise in a decade, according to a new report from marketing intelligence firm WARC. Sports Sponsorship Investment, the latest global advertising trends report from WARC Data, notes how recent market growth has been buoyed by record investment ahead of the 2020 Tokyo Olympics.

Jan 30, 2020 18:01

Football Delhi partners Athletic Drive in smartcard initiative

NEW DELHI: After successful online registration of 2,000 junior players who participated in the second edition of Golden League, Football Delhi Wednesday handed out the first smart card – the unique identification card for football players around Delhi, here in Jawaharlal Nehru Stadium on Tuesday.

Jan 30, 2020 18:01

PUMA becomes Beach Soccer World Wide global partner

BARCELONA: PUMA and Beach Soccer World Wide, the major sports entity behind the creation and growth of beach soccer, have signed an agreement through which the leading sports apparel brand joins the world of beach soccer and becomes an official global partner of BSWW.

Jan 30, 2020 15:01

ICC appoints Anurag Dahiya as chief commercial officer

DUBAI: The International Cricket Council (ICC) Thursday announced the appointment of Anurag Dahiya to the role of chief commercial officer.

Jan 29, 2020 13:01

JSW Sports-backed Neeraj Chopra qualifies for Tokyo 2020

MUMBAI: Neeraj Chopra marked a memorable comeback to competitive throwing, registering a best throw of 87.86m – the second best throw of his career– to win the ACNW League Meeting in Potchefstroom, South Africa on Tuesday evening.

Jan 29, 2020 11:01

PSG teams up with cryptocurrency exchange platform CoinCasso

PARIS: Runaway Lique 1 leaders Paris Saint-Germain and cryptocurrency exchange platform CoinCasso have joined forces in a multi-year international partnership, with the virtual currency giant becoming an official partner of the Parisian club in all markets outside of France.

Jan 28, 2020 17:01

Castrol partners Renault Sport Racing’s customer racing activities

PARIS: Renault Sport Racing and Castrol announced Monday a new partnership that will see the oil, fluid and lubricant brand from the international energy group BP support the French manufacturer’s customer racing activities for the next five years.

Subscribe to Sponsorship