Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

Last updated : Apr 29, 2024 20:04

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Feb 16, 2023 18:02

Viacom18 selects Amazon's Sizmek as IPL measurement partner

Escape Velocity, an official reseller of Sizmek By Amazon for the Indian market, has announced that Viacom18, the digital streaming partner of TATA IPL 2023, onboarded Sizmek By Amazon as the measurement partner for the tournament. Under this partnership, Viacom18’s digital offering will be validated by Sizmek measurement protocols for impression & click tracking and geo-location.

Jan 20, 2023 08:01

UFC, U.S. Integrity announce betting monitoring services agreement

LAS VEGAS: UFC, the world’s premier mixed martial arts organization, and U.S. Integrity, a leading technology-driven sports wagering monitoring company, Thursday announced an agreement in which U.S. Integrity will become the official integrity service for UFC, capable of identifying and analyzing unusual wagering activity as indicative of possible integrity concerns.

Jan 19, 2023 18:01

Deloitte Football Money League: ManCity tops for 2nd yr running

Abu Dhabi-owned Manchester City have topped the Deloitte Football Money League for the second year in a row as the world's highest revenue-generating club in the 2021-22 season in which fans returned to stadiums as COVID-19 restrictions were eased.

Jan 17, 2023 20:01

UKK season 1 claims 164m reach across media touch points

NEW DELHI: After a successful inaugural edition, Ultimate Kho Kho has achieved another milestone as the latest YouGov Report reveals that the league reached 164 million across various media touch points, emerging amongst the top-3 non-cricket leagues in India.

Jan 11, 2023 18:01

Kantar names Cheong Tai Leung to lead insights business in APac

Global marketing data and analytics company Kantar Tuesday announced the appointment of Cheong Tai Leung as CEO of its Insights Asia Pacific business.

Nov 18, 2022 19:11

Gracenote projects Brazil, Argentina will prevail at Qatar 2022

Qatar. Gracenote uses a proprietary football ranking system to estimate the chances of different results for every possible World Cup 2022 match through extensive simulations, to assess the chances for each team to reach different stages of the tournament. The forecasts will be updated daily during the tournament at the Nielsen World Cup Data Hub.

Nov 17, 2022 20:11

Television sports market could touch Rs98.3bn by FY26: Report

NEW DELHI: The overall TV sports market is expected to touch Rs 9,830 crore (Rs 98.3 billion) and sports digital revenue will hit Rs 4,360 crore by FY26, according to a report released at the 11th edition of CII Big Picture Summit 2022 here.

Nov 08, 2022 18:11

Sony acquires Beyond Sports to expand sports data, tech offering

TOKYO: Sony Corporation announced Monday that Sony is reconstructing its sports business organization following a recently completed acquisition, and welcomed Beyond Sports into Sony Corporation's sports business.

Nov 04, 2022 20:11

AWS renews, expands global partnership with Formula 1

Formula 1 Thursday announced a renewal and expansion of their partnership with Amazon Web Services, Inc. (AWS) that will see the dominant cloud platform become a Global Partner. The partnership will begin a new phase of technological innovation and digital transformation of the sport.

Oct 14, 2022 16:10

Formula E reports 20% y-o-y rise in cumulative audience to 381m

The ABB FIA Formula E World Championship has grown its cumulative audience for Season 8 beyond the record-breaking levels achieved the previous season with a four-way battle for the championship, a new qualifying format and a return to racing in Asia contributing to the new highs.

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