Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

Last updated : Apr 29, 2024 20:04

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Oct 14, 2022 14:10

Asia Cup 2022 saw 51% ad volume growth over 2016 edition: TAM

MUMBAI: TAM Sports has released its advertising report based on the recently concluded Asia Cup 2022 - "TAM Sports-Asia Cup Advertising Report (Y 2016-18-22)".

Oct 03, 2022 16:10

Sachin no.1 sports celebrity: Hansa Research report 2022

MUMBAI: Old is gold? That would certainly appear to be the case IF one goes by Hansa Research’s Brand Endorser Report, which has ranked cricketing icon Sachin Tendulkar as India's number one sports celebrity, followed by (usual suspect) Virat Kohli and MS Dhoni, in that order.

Sep 26, 2022 16:09

Dream Sports appoints Dr Anantha Sundararajan as chief data officer

MUMBAI: Dream Sports has announced the appointment of Dr Anantha Sundararajan as their chief data officer (CDO).

Sep 23, 2022 06:09

TGI acquires virtual ad tech company in further expansion

NEW YORK: TGI Sport announced Thursday it had agreed terms to acquire Brand Brigade, an advertising technology company specializing in virtual advertising and product placement.

Sep 20, 2022 18:09

CR7 most influential footballer, France top team on Instagram

BENGALURU: Cristiano Ronaldo leads the list of the most influential players on Instagram who are expected to play at FIFA World Cup 2022, according to Nielsen InfluenceScope. The Portuguese striker comes in ahead of Argentina’s Lionel Messi, Brazil’s Neymar and France’s Kylian Mbappé. When it comes to national teams, France tops the list, followed by Brazil, Portugal and England, in that order.

Sep 20, 2022 15:09

Haryana Steelers onboards ATIUM Sports as tech partner

GURUGRAM: Pro Kabaddi League team Haryana Steelers, ahead of the 2022-23 season, announced that performance intelligence platform ATIUM Sports had come on board as technology partners.

Sep 16, 2022 16:09

Bruin-owned TGI Sport acquires virtual ad agency ISG

LONDON: TGI Sport, the global sports technology, media, and marketing company, has acquired virtual media solutions provider Interregional Sports Group (ISG), the company announced Friday.

Sep 15, 2022 10:09

TCS India’s most valuable brand: Kantar BrandZ

MUMBAI: India’s strongest brands have bounced back from the pandemic to increase their brand value by a massive 35% CAGR since 2020, when COVID-19 hit the country. India’s top 75 brands are worth a combined $393 billion, equivalent to 11% of India’s national GDP.

Sep 15, 2022 00:09

Comscore appoints Geet Lulla as VP – Sales for APac

MUMBAI: Comscore has appointed Geet Lulla as vice president – Sales for Asia-Pacific. Lulla brings more than 30 years of business experience and successful B2B sales performance across the technology industry in Asia. Over the years he has built high-performing teams, and worked on providing business solutions and successful outcomes to clients.

Sep 08, 2022 19:09

Asia Cup: India-Pak clash most watched non-WC T20I ever

MUMBAI: What might have been. Asia Cup 2022 host broadcaster Star Sports has released viewership data from the first six games of the ongoing tournament and no prizes for guessing that it was the high-octane Super Four clash between India and Pakistan on Sunday August 28th that pulled in the highest numbers.

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