Sponsorship

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Apr 23, 2018 17:04
‘Indian Extreme Nationals 2.0’ title sponsor extends
NEW DELHI: G-Shock from Casio, known for its high-tech gadgetry and hyper-durable range of watches announces its association with the ‘Indian Extreme Nationals 2.0’ for the second year running.  
Apr 23, 2018 16:04
ITTF extends title sponsorship deal for Women’s World Cup
LONDON: The International Table Tennis Federation (ITTF) has extended its partnership deal with Chinese leisure food company Uncle Pop for the ITTF Women’s World Cup for another three years. The ITTF Women’s World Cup is one of the most prestigious events on the ITTF calendar and is one of three tournaments that counts towards the Grand Slam (World Championships, World Cup, Olympic Games).
Apr 23, 2018 13:04
Roger Federer Foundation reaches 85,000 kids in rural Zambia
LUSAKA: Staying away from the clay court season of the tennis tour, 20-time Grand Slam winner Roger Federer arrived in Zambia on Sunday to check on his foundation, which operates in the rural parts of Zambia. Federer called on Zambian President Edgar Lungu at State House upon arrival in the southern African nation's capital on Sunday.
Apr 23, 2018 11:04
IDBI Federal #YoungChamps programme picks 14
HYDERABAD: IDBI Federal Life Insurance has announced the selection of 14 young badminton players under the IDBI Federal Quest for Excellence #YoungChamps programme.  The #YoungChamps will undergo intensive training at the Pullela Gopichand Badminton Academy in Hyderabad under the guidance of Pullela Gopichand and his professional team of coaches.
Apr 21, 2018 17:04
Ironman extends footwear brand deal
NEW YORK: Ironman has announced a multi-year partnership that running shoe brand Hoka One One. 
Apr 19, 2018 17:04
Puma on board as TCS World 10K sportswear partner
BENGALURU: As registrations continue for the World’s premier Tata Consultancy Services World 10K scheduled for May 27 in Bengaluru; promoters Procam International, Thursday announced Puma as the official sportswear partner to the event.  Through this partnership, Puma will provide ‘Race-Day Tee’ to all the participants registered for the Open 10K, a first in the history of the run in the city.
Apr 19, 2018 17:04
MotoGP extends Parts Europe deal
MADRID: Dorna Sports has extended for a further two years the longstanding relationship between Parts Europe and MotoGP’s commercial rights holder that first began more than a decade ago.  Parts Europe is part of the Le Mans Corporation founded by Fred Fox and based in Janesville, Wisconsin, alongside Parts Unlimited.
Apr 19, 2018 16:04
SIA extends title rights to F1 Singapore GP
SINGAPORE: Singapore Airlines (SIA) has announced that it will extend its title sponsorship of the Formula 1 Singapore Grand Prix for another two years, until 2019. Singapore Airlines first signed as title sponsor in 2014, initially for two years. The sponsorship was subsequently extended for the 2016 and 2017 races.
Apr 18, 2018 15:04
Harlem Globetrotters add juice drink to partner roster
ATLANTA: The Harlem Globetrotters and Tum-E Yummies have announced a partnership that will make the fruit flavored water drinks line the official juice drink of the exhibition basketball team.
Apr 17, 2018 16:04
bmw formula e berlin
BMW ups Formula E ties with Berlin race title partnership
LONDON: With a fleet of all-electric and hybrid BMWs already lapping the circuit at every race as the ABB FIA Formula E Championship's official vehicles, BMW i Tuesday announced it would be stepping up its involvement with the series to become the race title partner for the BMW i Berlin E-Prix on May 19.
Subscribe to Sponsorship