Technology

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Jul 26, 2022 17:07

IRONMAN inks global partnership with electric car major VinFast

TAMPA, Fla.: VinFast and IRONMAN have announced a global partnership that sees the Vietnamese electric auto major become the first ever naming rights partner of the IRONMAN U.S. Series from 2022.

Jul 21, 2022 15:07

NZC steps into metaverse, inks landmark deal with Dream Sports

MUMBAI: New Zealand Cricket (NZC) and sports technology company Dream Sports have joined forces to build a "comprehensive suite of digital fan engagement products" in an exclusive five-year deal. A significant move on the cricketing landscape, the partnership will create unique, fan-focused avenues across Non-Fungible Tokens (NFTs), gaming and merchandising through Dream Sports’ portfolio.

Jul 19, 2022 19:07

KORE Software acquires Sports Alliance to expand global footprint

NEW YORK: Engagement marketing solutions major KORE Software Tuesday announced the acquisition of London-based, fan data management, and digital marketing solutions provider, Sports Alliance.

Jul 18, 2022 18:07

OPPO inks two-year, multi-competition partnership with UEFA

MUMBAI: Chinese smartphone brand OPPO Monday announced it will partner with UEFA across different UEFA competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals for the next two seasons. The limited two-season deal is becuase UEFA’s current three-year club competitions commercial cycle ends with the 2023-24 season.

Jul 13, 2022 14:07

Wavemaker's Jigar Rambhia joins Sporjo as COO

MUMBAI: Sports ed-tech start-up Sporjo has appointed Jigar Rambhia as chief operating officer. Rambhia, who was serving as the National director and head of Sports Business at Wavemaker, leaves the GoupM agency after a 15-year stint. He made the announcement via a post on LinkedIn, wherein he posted: “Thank You for 15 Years of fabulous memories Wavemaker India! See you soon Sporjo!!”

Jul 12, 2022 20:07

Alpine F1 extends Yahoo technical partnership, scores new deal

LONDON: BWT Alpine F1 Team has confirmed the extension of the strategic partnership with global web services provider Yahoo as the Oxfordshire-based team's technical partner.

Jul 08, 2022 18:07

Ajinkya Rahane invests in ‘You Need Contents’

MUMBAI: Indian cricketer Ajinkya Rahane, brand ambassador of You Need Contents, the Indian entity of You Need Character and the producer of kids’ animation series CricketPang, has now been announced as an investor in the enterprise. With this investment, Rahane will help the brand reach wider Indian audiences and also encourage kids to actively take up sports.

Jul 07, 2022 16:07

IMG Arena wins MLS' global data distribution mandate

NEW YORK: Major League Soccer (MLS) has selected IMG Arena as its Official Data Distribution Partner after an extensive RFP process. The long-term, global partnership will utilize the latest technology to drive the next generation of fan engagement in MLS and MLS NEXT Pro.

Jul 07, 2022 11:07

ManU seals multi-yr sleeve sponsor, tech partnership with DXC

MANCHESTER, United Kingdom: DXC Technology and Manchester United have signed a major, multiyear partnership agreement as the football club turns to technology to transform its operations and enhance the football experience for its global fan base. DXC has become the Premier League club's Digital Transformation Partner, Principal Shirt Sleeve Partner, and Presenting Partner of the Manchester United Foundation.

Jul 06, 2022 18:07

FIFA to use semi-automated offside tech at Qatar 2022

ZURICH: FIFA has announced that semi-automated offside technology will be used at the FIFA World Cup 2022 in Qatar starting on 21 November, offering a support tool for the video match officials and the on-field officials to help them make faster, more accurate and more reproducible offside decisions on the biggest stage of all.

Subscribe to Technology