‘It was our most viewed World Cup ever on YouTube’: Sundar Pichai
NBA, Coca-Cola tip off global partnership; Sprite returns as official soft drink
Dhoni expands role with House of Biryan, becomes brand ambassador
Magicrete is building material partner for RCB
BHIM Payments App appoints MS Dhoni as brand ambassador
Ai+ Smartphone partner Ishan Kishan ahead of Nova Series launch
BGMI teams up with CSK for IPL-themed update
UNIQLO signs Jasprit Bumrah as brand endorser
Tommy Hilfiger unveils Spring Summer collection with Checo Pérez
InsuranceDekho enters cricket sponsorship with India’s Zimbabwe T20Is, Sri Lanka Tests
Lalit Modi announces return to India after tribunal relief in 2009 IPL South Africa case
Gen Z sports fans drawn by celebrities, creators, brand experiences rather than game alone: study
Havas strengthens Play across Benelux with acquisition of SportVibes
