Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Dec 08, 2021 16:12
NEW YORK: Sportradar and Kambi have announced a five-year extension to their wide-ranging betting partnership.  The deal reestablishes Sportradar as Kambi’s exclusive supplier of NBA, NHL, MLB, and college sports data in the US market. Kambi, the leading platform provider to sportsbooks in the US, has been a Sportradar partner since sports betting became legal in the US in 2018.
Dec 03, 2021 12:12
MUMBAI: The National Basketball Association (NBA) and Viacom18 Friday announced a three-year partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming.
Nov 19, 2021 14:11
BENGALURU:  The Basketball Federation of India has announced the launch of the Indian National Basketball League (INBL) with the goal of making the sport grow in the country.  The BFI has provided a five-year licence to Headstart Arena India, a cultural and sporting activities company, to run the league, New Indian Express reports. 
Nov 18, 2021 09:11
NEW YORK: The National Basketball Association (NBA) has inked an expansive multi-year partnership agreement with Sportradar Group.  Sportradar becomes the exclusive global provider of NBA, Women’s National Basketball Association (WNBA) and NBA G League data. Significantly, the new, expanded agreement also provides NBA with an equity stake in Sportradar.
Nov 18, 2021 08:11
NEW YORK: Madison Square Garden Sports Corp., Madison Square Garden Entertainment Corp. and Infosys, a global leader in next-generation digital services and consulting, has announced a multi-year signature marketing partnership – making Infosys the Official Digital Innovation Partner of key MSG properties including the New York Knicks, New York Rangers and the Madison Square Garden Arena.
Oct 29, 2021 17:10
The National Basketball Association recently announced the launch of “NBA Style” (@nbastyle_in), along with naming Bollywood superstar Ranveer Singh as the NBA Brand Ambassador for India. Taking the initiative further, NBA documents creativity and expression with a film that intersects sports, entertainment, and fashion.
Oct 25, 2021 15:10
INDIAN BASKETBALL PLAYER Princepal Singh will compete in the NBA G League for another season after he was drafted by on Saturday by Stockton Kings, the G League affiliate of NBA franchise Sacramento Kings, owned by Indian American businessman Vivek Ranadive. Princepal played for the Kings during the NBA Summer League, an off-season competition, in August. 
Sep 30, 2021 19:09
MUMBAI: The National Basketball Association Thursday named Hindi film star Ranveer Singh the NBA brand ambassador for India.   In this capacity, Ranveer will work with the NBA to help grow the league’s profile in India throughout its landmark 75th Anniversary Season in 2021-22.
Sep 29, 2021 06:09
MUMBAI: The National Basketball Association (NBA) and Lakmé Fashion Week, India’s premier fashion event, Tuesday announced a collaboration to celebrate “NBA 75,” the league’s landmark 75th Anniversary Season in 2021-22. 
Aug 27, 2021 08:08
NEW DELHI: Wrestling Federation of India president Brijbhushan Sharan Singh, who has been hogging the media limelight for all the wrong reasons in the aftermath of the Tokyo 2020 Olympics, on Thursday offered up some news that could prove a big boost for the sport IF even some of it all, comes to fruition.