Basketball

MIES, Switzerland: The International Basketball Federation (FIBA) announced on Wednesday that ORSEN will be its global commercial partner and exclusively handle the commercial rights of FIBA 3x3 competitions worldwide.

"Recognizing the potential for further growth, FIBA believes it is the perfect moment to elevate the sport to the next commercial level. With ORSEN's exceptional ability to forge and lead future-proof partnerships, this collaboration is strategically placed to propel FIBA 3x3's current exponential growth," FIBA announced in the statement.

Jun 16, 2021 17:06
MADRID: LaLiga, NBA and T3N Sport & Investment, accompanied by regional and local officials, have unveiled ESC MADRID, the sports and education complex where the two professional leagues will coexist in Madrid.  It has recently entered the final stage of construction and is expected to be completed in 2022.
Jun 09, 2021 09:06
NEW YORK: The National Basketball Association Tuesday announced the NBA Academy Women’s Virtual Program, an eight-week basketball and leadership development program for more than 40 of the top female, high-school age (14-17 years old) prospects from the outside the U.S.  
Jun 02, 2021 15:06
NEW YORK: The National Basketball Association announced Tuesday the unveiling of NBA Launchpad, the league’s latest initiative to source, evaluate, and pilot emerging technologies that advance the NBA’s top basketball priorities across all levels of the game.
May 28, 2021 19:05
MUMBAI, May 28, 2021 – The National Basketball Association (NBA) today announced that Star Sports will broadcast the 2021 NBA Playoffs and The Finals to fans in India.
May 27, 2021 19:05
DETROIT: MAXPRO, the startup making at-home and connected fitness accessible to all, Thursday announced a strategic partnership with basketball Hall of Famer and entertainment icon Shaquille O'Neal, who has invested in the company to reinforce MAXPRO's mission to help individuals of all fitness levels achieve their goals.
May 25, 2021 17:05
JOHANNESBURG: The National Basketball Association (NBA) Monday announced the formation of NBA Africa, a new entity that will conduct the league’s business in Africa, including the Basketball Africa League (BAL) – a partnership between the NBA and the International Basketball Federation (FIBA) and the NBA’s first collaboration to operate a league outside of North America.  
May 24, 2021 16:05
MUMBAI: The National Basketball Association has tipped off a media rights agreement with Star Sports that covers the India subcontinent and is limited only to the "business end" of the ongoing 2021 NBA season.
May 17, 2021 14:05
UNCASVILLE, Conn.: The late Kobe Bryant was officially inducted into the Naismith Memorial Basketball Hall of Fame as part of the Class of 2020 on Saturday night. The Los Angeles Lakers legend tragically died in a helicopter crash along with his 13-year-old daughter Gianna and seven others on January 26, 2020.
May 14, 2021 18:05
NEW DELHI: The Basketball Federation of India (BFI) has given recognition to 3BL, to take 3x3 basketball to the next level in India. 3BL is now among the only organizations in the world to have exclusive rights from the International Basketball Federation (FIBA) as well as the National Federation (BFI).
May 13, 2021 19:05
NEW YORK: The NBA Thursday announced the creation of the Kareem Abdul-Jabbar Social Justice Champion award, a new annual honor that will recognize a current NBA player for pursuing social justice and upholding the league’s decades-long values of equality, respect and inclusion.