Basketball

NEW YORK: DSG, a DICK’S Sporting Goods’ exclusive brand that provides performance clothing and gear for the entire family, and the Women’s National Basketball Association (WNBA) Monday announced the launch of their girls’ apparel collection, marking the first-ever collaboration between the two brands.

Sep 29, 2020 13:09
INTERNATIONAL FOOTBALL ICON Lionel Messi has been named as the world’s most marketable athlete for 2020. The Barcelona forward and six-time Ballon d’Or winner narrowly edges out fellow soccer star Cristiano Ronaldo to take top spot in SportsPro’s 2020 list of the World’s 50 Most Marketable Athletes.
Sep 10, 2020 19:09
GUANGZHOU, China: NBA China and Topsports, a leading sportswear retailer and service provider in China, together with Nike Inc., the official on-court apparel provider of the NBA, announced Thursday the opening of the largest NBA Store in the world in Guangzhou, Guangdong Province. 
Sep 03, 2020 17:09
BERLIN: At the opening of IFA 2020 in Berlin Thursday, during the IFA Global Press Conference themed “Switch on possibility”, TCL announces that it will extend its cooperation with the International Basketball Federation (FIBA).  Over the next four years, TCL will continue to promote the development of the international basketball community as a FIBA Global Partner.
Aug 27, 2020 19:08
MUMBAI: Indian live game streaming and esports platform Loco and the NBA 2K League Thursday announced a multi-year partnership that will see Loco stream NBA 2K League games in India. 
Aug 26, 2020 17:08
MUMBAI:  Researchers from MIT (Massachusetts Institute of Technology) and Columbia University Wednesday published a joint academic study titled ‘Is It Luck or Skill?’. 
Aug 13, 2020 15:08
MUMBAI: The National Basketball Association (NBA) has announced a new campaign ‘Whole New Game’, that aims to inspire fans to reimagine the game of basketball in its purest form for the rest of the 2019-2020 season.
Aug 11, 2020 17:08
NEW YORK: The National Basketball Association Monday named Victor Williams CEO of NBA Africa, effective August 17, it was announced by NBA commissioner Adam Silver. 
Jul 31, 2020 20:07
IRVINE, Calif.: Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology, and the National Basketball Association (NBA), Thursday announced a multiyear partnership that makes Hyperice the Official Recovery Technology Partner of the NBA.
Jul 31, 2020 20:07
NEW YORK: Yahoo Sports and the National Basketball Association (NBA) are joining forces to enhance the at-home fan experience with a multiyear relationship that will make Yahoo Sports an Official Marketing Partner of the league and RYOT a live virtual reality (VR) production partner during the NBA Restart in Orlando. 
Jul 29, 2020 17:07
MUMBAI: Eight months after multi-sport aggregator platform FanCode announced an agreement with the National Basketball Association to livestream NBA games and programming to fans in India, the deal is ready for tip-off, albeit quite a later than originally envisaged. After being shut down for more than four months due to the coronavirus pandemic, the 2020 NBA season is set to tip off again.