NEW YORK: The National Football League (NFL) and 2K Tuesday announced a multi-year partnership encompassing multiple future video games. The partnership marks the return of American football-themed games to 2K's stable of notable sports titles and original IP, as well as an expansion of video game properties for the NFL. Financial…
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IOC takes lead role in UN Women Sports for Generation Equality Initiative
LAUSANNE: A few days after having made landmark decisions demonstrating that gender equality is a reality at the Olympic Games, the International Olympic Committee (IOC) has taken a leadership role in the UN Women Sports for Generation Equality Initiative, which aims to advance gender equality and the empowerment of women and girls in…
CGF agrees multi-CWG partnership with Longines
LONDON: The Commonwealth Games Federation (CGF) has signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingham 2022.
The announcement came on Commonwealth Day (9 March), where the CGF, in partnership with Longines and Birmingham 2022, unveiled a Countdown Clock…
COVID-19 puts paid to FICCI FRAMES 2020
MUMBAI: The 2020 edition of FICCI Frames, the annual media and entertainment event organized in India's commercial capital by the Federation of Indian Chambers of Commerce and Industry, has been postponed until further notice in view of the public health concerns over coronavirus (COVID-19) and the recent advisory of the Ministry of…
Football ecosystem currently at Rs10bn per annum: Praful
NEW DELHI: All India Football Federation president Praful Patel believes that the sport is headed in the right direction in the country. In an interview with Indian Express, he said that the Indian Super League is playing a big part in bringing about this change.
Growth headroom for sports media rights in India: Report
MUMBAI: Total video revenues related to sports in India will reach $1.2 billion by 2024 with total rights costs rising to $1.3 billion, according to a new report published recently by Media Partners Asia (MPA).
MPA projections indicate sports rights costs across 11 Asia Pacific markets as a whole will grow 3.8% CAGR between…
British Airways achieves Guinness World Records title for sport relief
LONDON: British Airways’ week of Sport Relief fundraising events has taken off Sunday by achieving a Guinness World Records title for the Heaviest Aircraft Pulled Over 100 Metres by a team (mixed), made up of colleagues and sporting celebrities.
British Airways’ support for Sport Relief comes as part of the airline’s global…
Hockey India joins World Masters Hockey
NEW DELHI: Hockey India Monday joined 38 other National Associations from around the world as a member of the World Masters Hockey (WMH).
To carry out the responsibilities and oversee the activities, Hockey India has appointed former India cptain Dr RP Singh as the convener of Hockey India Masters Committee and Harbinder Singh…
Sunil Gavaskar bats for women's IPL
NEW DELHI: The legendary Sunil Gavaskar feels that time is appropriate to set the ball rolling for a full-fledged Women's Indian Premier League to unearth more talented players after the national team was outplayed in the T20 World Cup final by defending champions Australia.
First-time finalists India were beaten by 85 runs…
Manpreet Singh, Rani win HI Player of the Year 2019 Awards
NEW DELHI: The Hockey India 3rd Annual Awards 2019 took place here on Sunday, which saw the national federation celebrate the best hockey players and former greats of the game from India.
Harbinder Singh won the prestigious Hockey India Major Dhyan Chand Lifetime Achievement Award 2019, while Manpreet Singh and Rani won the…