HAMBURG: Global sports marketing agency Lagardère Sports has developed the new “SportsponsoringWiki” platform, in order to illustrate the diverse and constantly developing possibilities and mechanisms of sport sponsoring and marketing to all of the stakeholders involved in the sport business.
The recently published platform…
MUMBAI: NBA India Thursday postponed the league’s dribble-a-thon event, which had been scheduled for Sunday, March 8 at the University of Rajasthan, Jaipur.
The following statement has been issued by NBA India managing director Rajesh Sethi: “Following the recommendation of state authorities regarding the developing…
MUMBAI: With the objective to grow the league’s fan base in India, the NBA’s all-new marketing campaign for the 2019-2020 season aims to recruit new fans through the existing fan community who serve as the league’s biggest evangelist.
The campaign challenges audiences to sample at least one NBA game on Sony Ten1 & NBA…
NEW DELHI: Sports Authority of India in association with Hockey India, Thursday announced the first edition of the Khelo India Women's Hockey League (Under 21), organised by Hockey India to be held at three different venues across the country in three phases between March - November.
While Phase 1 will be held from March 23…
HERZOGENAURACH, Germany: On the heels of its recently launched Propah Lady campaign, PUMA continues to be driving powerful conversations celebrating empowered women. This International Women's Day, the brand partners with 'Women Win' to support women and girls in sports.
LAUSANNE: The executive board (EB) of the International Olympic Committee (IOC) Wednesday made two key decisions to draw even more attention to gender equality at the Olympic Summer Games, starting with Tokyo 2020.
LAUSANNE: The International Olympic Committee (IOC) Wednesday announced that the Olympic Games and Olympic Winter Games will be climate positive from 2030 onwards.
In addition, the IOC will create an Olympic Forest, which will contribute to the UN-backed Great Green Wall project in Africa and help the IOC move towards…
NEW DELHI: Tata AIA Life Insurance, through its unique initiative ‘Bachhpan ka Rakshakaran’, in association with Oscar Foundation, aims to infuse interest in education for the under-privileged girls, using football coaching as a medium.
This in turn is expected to counter issues like school dropouts, child labor, child…
SINGAPORE: Sports rights costs across 11 Asia Pacific markets grew 2.4% in 2019 to reach $5.5 billion in aggregate while sports revenues across TV and online video increased 7.8% in 2019 to reach $5.2 billion in total, according to a new report published Thursday by Media Partners Asia (MPA).
MPA projections indicate sports…
NEW DELHI : The Haryana government has postponed the Gurugram Marathon 2020 in the wake of novel coronavirus cases rapidly spreading in the Delhi-NCR region.
OP Singh, the ADGP rank officer and advisor to the chief minister, confirmed the postponement to IANS.
"We have taken decision in public interest as large…