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IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Apr 08, 2024 17:04

ARY scores Pak media rights for NZ men, Windies women cricket series

ARY Communications has won media rights of the upcoming men’s and women’s series following a "transparent tender process", the Pakistan Cricket Board announced.

Apr 08, 2024 17:04

73 new brands, 36 new categories in 1st 15 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 15 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 08, 2024 16:04

LaLiga partners NEWJ for 'LaLiga India Show'

MUMBAI: LaLiga has launched its first video podcast in India, named the ‘LaLiga India Show’, produced and hosted by NEWJ.

Apr 05, 2024 20:04

ICC cricket rights awarded in Bangladesh until 2025-end

The International Cricket Council announced Friday that ICC cricket rights in Bangladesh have been awarded to TSM, which will exploit the rights via Nagorik TV and Banglalink, taking cricket to more people in the country over the next two years.

Apr 05, 2024 20:04

Instagram preferred social media platform for IPL fans: Survey

NEW DELHI: A survey by ad technology platform iCubesWire highlights Instagram's dominance as the preferred platform for 32% of Indian Premier League enthusiasts, showcasing the platform's ability to engage fans through visuals and real-time updates.

Apr 04, 2024 19:04

Record 35m tune in to first 10 matches of IPL: Disney Star

The Indian Premier League recorded a viewership of 350 million in its first ten matches, which is higher than any previous edition of the tournament, the event's official broadcaster asserted on Thursday.

Apr 04, 2024 19:04

Fixderma launches #HarDinSunscreen TVC with Delhi Capital squad

Skincare company Fixderma joins forces with Delhi Capitals. As a part of this collaboration the brand recently launched their #HarDinSunscreen campaign which aims to dispel common myths surrounding everyday sunscreen usage and build a daily skincare ritual around the same.

Apr 03, 2024 19:04

45+ new brands, 40+ new categories in 1st 7 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 7 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 02, 2024 19:04

PCB awards home streaming rights for Pak vs NZ T20I series

LAHORE: The consortium of Tamasha and Trans Group FZE has been awarded live-streaming rights for the home T20I series against New Zealand and also the women’s home series against West Indies which involves five T20Is and three ODIs. In the public bidding process apart from Tamasha and Trans Group FZE, ARY Group, Tower Sports and Tapmad also took part in the process.

Apr 01, 2024 18:04

PUMA launches road sense campaign with Delhi Capitals squad

Sports brand PUMA India has released a campaign with partner Delhi Capitals’ players - Rishabh Pant, Ishant Sharma and Yash Dhull - to engage with the team’s fanbase.

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