Data Analytics

Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Apr 15, 2021 16:04
SEATTLE: Amazon Web Services (AWS), an Amazon.com, Inc. company, and Formula 1 are introducing six new F1 Insights powered by AWS that will roll out through the 2021 racing season. 
Apr 15, 2021 15:04
MUMBAI: Television measurement body Broadcast Audience Research Council India (BARC India), along with the BARC Technical Committee (TechComm), has released ‘TV Universe Estimates 2020’ (TV UEs) that play an important role in the structuring of BARC India’s sample design and in ensuring the selected panel represents a true microcosm of India. 
Apr 09, 2021 12:04
BENGALURU: JAIN (Deemed-to-be University) has partnered with Royal Challengers Bangalore as the Indian Premier League franchise's official education partner for the 14th edition of the IPL.  
Apr 06, 2021 16:04
MUMBAI: HANSA Research, which measures television rating points (TRP) on behalf of the Broadcast Audience Research Council, has served BARC a notice of withdrawal of services, effective July 30.
Apr 05, 2021 19:04
STAMFORD, Conn.: IPG DXTRA Monday announced that John Shea will become chief executive officer of Octagon Sports and Entertainment Network (OSEN), the industry-leading collection of marketing, talent management, communications, influencer, and creative firms, including Octagon, R&CPMK, ITB, Futures, FRUKT, and Milkmoney.
Mar 31, 2021 18:03
LONDON: The PGA EuroPro Tour, a men’s developmental pro tour, has announced a partnership with Upgame, a data intelligence and practice tracking platform for golf. 
Mar 23, 2021 18:03
NEW YORK: Sportradar, the world’s leading provider of sports data intelligence and sport entertainment solutions, has entered into a definitive agreement to acquire Synergy Sports, pioneers in automated sports technology solutions and the market leader in data and video analytics in the US College and Professional sports space. 
Mar 19, 2021 18:03
MUMBAI: After delivering the highest opening day reach since 2019, the recently concluded India-England Test series witnessed the highest Test match viewership in the last five years, registering a staggering viewership of 1.3million* average minute audience (AMA). The Test series also recorded a cumulative reach of 103 million viewers.
Mar 18, 2021 18:03
NEW DELHI: Indian Premier League franchise Delhi Capitals has signed on Horizm, the award-winning providers of digital inventory management, to boost their digital media returns.
Mar 17, 2021 19:03
LONDON: Stats Perform and Sportradar, two global providers of media and betting data, have agreed to partner in order to deliver official WTA tennis data, which will power Sportradar’s in-play tennis odds and trading services outside of the US.