Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Jun 15, 2021 12:06

GroupM mid-yr forecast: Global advertising to cross $1trn by 2026

MUMBAI: GroupM has released its "This Year Next year: Global Mid-Year Media Forecast", and reports that midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic. This has led to a major revision of GroupM's global forecast for this year and beyond.

Jun 14, 2021 16:06

Dentsu Intl launches sports mkting unit in India, names head

MUMBAI: Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore.

Jun 07, 2021 11:06

TSM, FTX sign largest naming rights deal in eSports history

LOS ANGELES: TSM, the premier global esports organization, today announced a $210 million, multi-year partnership deal split between FTX Trading Limited and West Realm Shires Services Inc, owners and operators of FTX.com and FTX.US respectively. FTX.US has partnered with TSM in relation to the US, and FTX.com internationally.

Jun 02, 2021 23:06

Woman-owned sports marketing agency re-badges as 'Unrivaled'

AUSTIN, Texas: Strategic Playground, a woman-owned and led industry-leading sports strategy and marketing firm, announced it has rebranded to Unrivaled Group to better align with its client focus of brands, properties and talent.

Jun 02, 2021 15:06

NBA establishes tech innovations R&D platform Launchpad

NEW YORK: The National Basketball Association announced Tuesday the unveiling of NBA Launchpad, the league’s latest initiative to source, evaluate, and pilot emerging technologies that advance the NBA’s top basketball priorities across all levels of the game.

May 19, 2021 12:05

UK-based b'cast media services firm onboards ex-IMG India head

LONDON: Balu Nayar, former managing director of IMG India has joined the board of London-based Go Sports & Entertainment Limited (GSE) as head of Global Corporate Strategy and Planning, and also assumes the role of managing director (Asia).

May 11, 2021 14:05

Sportradar acquires cricket data and content provider InteractSport

ST GALLEN, Switzerland: Sportradar, a leading global provider of sports data intelligence and sport entertainment solutions, Tuesday announced that it has entered into a definitive agreement to acquire InteractSport, an Australian tech platform and data provider with partnerships across a range of leading sporting organisations with a particular depth and expertise in cricket.

May 10, 2021 13:05

Avg ad volumes up 2% from 29 games played in IPL 14: TAM

MUMBAI: With the Indian Premier League having been suspended, TAM Sports has released its "final" TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the 29 games played of this year's IPL, and how it compares with IPL 13.

May 07, 2021 17:05

UK's Genius Sports acquires Second Spectrum for $200m

LONDON: Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced Thursday that it has entered into a definitive agreement to acquire Second Spectrum, a leading provider of cutting-edge data tracking and visualization solutions, at an aggregate value of $200 million.

May 05, 2021 15:05

Stats Perform launches AI-powered online platform PressBox

CHICAGO: Stats Perform, the sports tech leader in data and AI, announced Tuesday the launch of PressBox – an AI-powered online platform that delivers data-driven insights, video clip discovery and data research.

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