NEW YORK: KPS Capital Partners, through a newly formed affiliate, has signed a definitive agreement to acquire Sport Group TopCo GmbH, including the AstroTurf, Polytan, Rekortan and Laykold brands.
Completion of the transaction is expected in the second quarter of 2024 and is subject to customary closing conditions and…
Eveready Industries India, a battery brand reinforces the teachings of its Ultima Alkaline Battery campaign, ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 men's javelin star. The brand is focusing on enhancing its connection with youth,…
Athletes Unlimited has appointed CNN Worldwide and Bloomberg administration veteran Allie Kleva as chief growth officer of the the US-based network of professional women's sports leagues.
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In this newly-created position reporting to CEO and co-founder Jon Patricof, Kleva will oversee strategic communications to increase…
AMSTERDAM: The Global Association of Mixed Martial Arts will be changing its field of play for international, amateur MMA competitions from a ring to the fenced ‘MMA Arena’ to continue its athlete first approach, following a decision made by the GAMMA executive board during its first full meeting as a new board.
Cleartrip has unveiled its latest ad film featuring its new brand ambassador and cricketing legend, Mahendra Singh Dhoni. In this debut innings, Dhoni, also known as Captain Cool, showcases three quirky avatars – a pilot, a darbaan (doorkeeper), and a traveler – urging first-time users to choose Cleartrip for their travel bookings to…
ARY Communications has won media rights of the upcoming men’s and women’s series following a
"transparent tender process", the Pakistan Cricket Board announced.
The agreement ensures that the five men’s T20Is between Pakistan and New Zealand, scheduled from April 18 to April 27 in Rawalpindi and Lahore, and Pakistan…
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 15 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
The Board of Control for Cricket in India has announced the schedule for Phase Two of the TATA Indian Premier League Fan Park 2024 across various states and cities in India.
The BCCI had earlier announced to host 50 IPL Fan Park 2024 over the course of the 17th edition of the IPL as it released the schedule for the first two…
Well justified fears that the 2026 edition of the Commonwealth Games would not take place, after the originally announced host - Australia's Victoria state - declared its inability to do so, can now be put to rest.
The Commonwealth Games Federation asserted Monday that it aimed to announce a new host for its 2026 event next…
MUMBAI: LaLiga has launched its first video podcast in India, named the ‘LaLiga India Show’, produced and hosted by NEWJ.
Set to be launched in English, Marathi, Kannada, and Bengali vernaculars, the viewing experience will provide fans an opportunity to immerse themselves in the league through a fan-led format, regional…