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Ageas Federal Life Insurance Tuesday introduced its latest brand campaign film, "Cradle to Crease", an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

In today's rapidly evolving landscape, a child’s future isn't as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

Mar 21, 2018 08:03
WHITE PLAINS, NY: Heineken Tuesday announced it has renewed its long-term partnership agreement with Major League Soccer as the official beer of MLS for an additional five years, further establishing Heineken's standing as a worldwide leader in the sport, and its commitment to growing the beautiful game in North America.  
Mar 20, 2018 15:03
MUMBAI: International express services provider DHL recently completed another successful season as associate sponsors and official match ball delivery partner of the Hero Indian Super League (ISL) 2017-2018. DHL secured visibility amongst football lovers this season by engaging with over 500 million people through a 360-degree interactive brand campaign, and particularly reaching over 180 million TV viewers.
Mar 20, 2018 10:03
LONDON: Formula 1 has launched its first ever global marketing campaign with the stated aim to "challenge the sport’s perceptions by showing through the eyes of the fans what F1 really feels like". The new campaign premieres ahead of the season opener on 25th March, with new imagery, a new tagline and a hero film featuring six "super fans".
Mar 19, 2018 16:03
INDIAN WELLS: BNP Paribas bank has announced that it will continue as title sponsor of the Indian Wells tennis tournament in California until 2023, making it the longest sponsor of the event in its history. Jean-Yves Fillion, CEO of BNP Paribas in the United States, on Sunday said the tournament has been growing in a big way, reports Efe.
Mar 19, 2018 16:03
MUMBAI: Chinese smartphone major Vivo on Monday announced the appointment of Bollywood superstar Aamir Khan as its brand ambassador for India, replacing actor Ranveer Singh who had been associated with the company for the past two years.
Mar 16, 2018 16:03
MUMBAI: The Baba Ramdev founded FMCG major Patanjali has said that it would not advertise during the upcoming Indian Premier League (IPL) as it considers cricket in general, and the tournament in particular, "a foreigner's game", Economic Times reports.
Mar 16, 2018 15:03
MUMBAI: Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for the upcoming Vivo-IPL 2018, which is poised to kick off on 7th April and is expected to deliver a never-before audience of 700 million across TV & digital. 
Mar 16, 2018 15:03
LONDON: Tommy Hilfiger has announced Formula One World Champion Lewis Hamilton as the new global brand ambassador for Tommy Hilfiger men’s, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Menswear, Underwear and Swimwear, starting Spring 2018. 
Mar 15, 2018 12:03
PARIS: China's sports marketing agency Desports will have exclusive management of French Ligue 1 champion Paris Saint-Germain's sponsorship rights and license rights in the Chinese mainland and Hong Kong. The multimillion euro partnership will run for three and a half years from January 2018, according to an official release.
Mar 15, 2018 12:03
SINGAPORE: Twitter unveiled a robust slate of premium video sport content deals at Sportel Asia on Thursday.