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Ageas Federal Life Insurance Tuesday introduced its latest brand campaign film, "Cradle to Crease", an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

In today's rapidly evolving landscape, a child’s future isn't as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

Apr 04, 2018 12:04
MUMBAI: Star India has announced celebrity brand ambassadors for the telecast of its Bengali and Telugu language feeds of the Indian Premier League 2018 on two regional movie channels.  The Telugu feed will be telecast on Star Maa Movies and endorsed by actor NTR Junior, while the Bengali feed will be available on Jalsha Movies and promoted through TVCs featuring actor Prosenjit Chatterjee.
Apr 03, 2018 15:04
MUMBAI: cricket-focused sports gaming platform Dream11 has launched an integrated campaign #DimaagSeDhoni featuring its brand ambassador MS Dhoni.
Apr 03, 2018 12:04
MUMBAI: Leo Burnett Orchard has won the creative mandate for cricket-focused sports gaming platform Dream11. As part of its new duties, Leo Burnett Orchard will partner Dream11 for all of its sports tie-ups, and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate.
Apr 03, 2018 12:04
MUMBAI: Kwan Entertainment and Marketing Solutions has announced key changes in its leadership team.  The celebrity management firm has appointed founding partners Indranil Das Blah and Vijay Subramaniam as co-chief executives to helm day-to-day operations, while co-founder Anirban Das Blah moves into a more strategic role. 
Apr 02, 2018 14:04
MUMBAI: Star India’s video on demand (VoD) platform Hotstar, has launched Hotstar AdServe – a self-service ad tool aimed at empowering advertisers and allowing small and medium sized companies to harness the power of digital video at scale "to associate with a big sporting event" (read IPL).
Mar 29, 2018 17:03
MUMBAI: Star India's Rs 163.475 billion ($ 2.55 billion) winning bid for IPL's global television and digital rights has boosted the confidence of team owners that that profitability is now well within reach. Each franchise can expect over Rs 2 billion from the central revenue pool from this year, in large part due to Star India’s media rights deal with the BCCI. 
Mar 29, 2018 16:03
KUWAIT: The Olympic Council of Asia and French flooring company Gerflor signed a sponsorship agreement here Wednesday for the period 2018-2020. 
Mar 29, 2018 16:03
MELBOURNE: The blood-letting in the wake of the ball-tampering scandal that has hit Australian cricket is still to run its course. Australia’s Magellan Financial Group Ltd cancelled a naming rights sponsorship deal with Cricket Australia even as the country’s governing body slapped principal protagonists Steven Smith and David Warner with one-year bans. 
Mar 28, 2018 13:03
MUMBAI: Even as the ball tampering fiasco in South Africa unravels and Cricket Australia sent captain Steve Smith, vice captain David Warner and Cameron Bancroft back home, South Korean home appliances giant LG Electronics - announced Wednesday that its current deal with the opening batsman, which was in its final weeks, would not be renewed.
Mar 27, 2018 17:03
SINGAPORE: The Badminton World Federation (BWF) has unveiled ELO Water as the Official Water for its championship events and tour finale for the next four years. This partnership encompasses all BWF Major Events – the TOTAL BWF World Championships, TOTAL BWF Thomas & Uber Cup Finals and TOTAL BWF Sudirman Cup – as well as the HSBC BWF World Tour Finals.