Advertising

Ageas Federal Life Insurance Tuesday introduced its latest brand campaign film, "Cradle to Crease", an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

In today's rapidly evolving landscape, a child’s future isn't as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

Mar 27, 2018 16:03
NEW YORK: The National Basketball Association (NBA) and YouTube Monday announced a groundbreaking partnership making YouTube TV – the live TV streaming service – the first-ever presenting partner of the NBA finals. The multiyear partnership also includes YouTube TV as the presenting partner of the finals for the Women’s National Basketball Association (WNBA) and the NBA G League, the NBA’s official minor league.
Mar 26, 2018 18:03
LONDON: Japanese advertising giant Dentsu Inc. has confirmed plans to take an equity position in UK-based Perform Group, operator of live sports streaming portal DAZN and parent company of leading football website goal.com. No details were offered on either the amount of equity Dentsu was picking up in Perform or the financial terms of the transaction.
Mar 26, 2018 18:03
BENGALURU: HP Inc. India Monday announced its partnership with Royal Challengers Bangalore (RCB) for the upcoming IPL season.  In an effort to better engage with millennials, HP will be the principal sponsor of the highly popular cricket team, led by youth icon and cricketing legend Virat Kohli. Through the partnership, HP will occupy the commercial space on the front of the RCB playing jersey.
Mar 24, 2018 17:03
MUMBAI: IPL host broadcaster Star India has thus far reportedly sold more than 80 per cent of advertising inventory for the 2018 edition of the world's most valuable annual cricket property. 
Mar 23, 2018 16:03
NEW DELHI: The Board of Control for Cricket in India (BCCI) on Thursday announced the extension of its association with Future Group as official partner for the Indian Premier League (IPL) for the next three years. FBB had become the official partner for IPL in 2017.
Mar 23, 2018 15:03
SINGAPORE: The council of CONMEBOL has unanimously awarded the contract for the consultancy and commercialization of Copa America 2019 to MP & Silva. The tender and adjudication were supervised by the auditing firm Ernst & Young. MP & Silva will be responsible for the consulting, sales and after-sales services of the oldest and most prestigious tournament of CONMEBOL, the Copa America Brazil 2019.
Mar 22, 2018 17:03
MUMBAI: The Board of Control for Cricket in India (BCCI) has announced a three-year association with Tata Nexon as official partner for the VIVO Indian Premier League. 
Mar 21, 2018 13:03
MUMBAI: ESP Properties, the entertainment and sports arm of GroupM, and SportzPower (India’s leading provider of sports business news) Wednesday released the 2018 report on sports sponsorship in India. 
Mar 21, 2018 08:03
MUMBAI: Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Team India cricketer Hardik Pandya as its brand ambassador for the company’s new business initiatives and lubricants.  Pandya joins MS Dhoni, who has been associated with the company since 2011 as its brand ambassador.
Mar 21, 2018 08:03
MELBOURNE: AirAsia and Australia’s leading surfing bodies have announced a joint partnership that will see the Kuala Lumpur headquartered international low cost carrier become Surfing’s official airline partner in Australia.