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Ageas Federal Life Insurance Tuesday introduced its latest brand campaign film, "Cradle to Crease", an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

In today's rapidly evolving landscape, a child’s future isn't as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

Mar 14, 2018 16:03
MUMBAI: Indian sporting talent app Run Adam has signed five-times world chess champion Viswanathan Anand as a part of Run Adam Sports experts board and also as advisor.  Former India cricket captain MS Dhoni is already a part of this expert board and also a mentor with Run Adam. Run Adam aims to nurture and foster sporting talent in India to help realise their dreams. 
Mar 13, 2018 15:03
NEW DELHI: Leading online travel company Goibibo has signed up with the IPL defending champions Mumbai Indians as their principal sponsors for one year.  Winner of 3 IPL championship Trophies in the competitions decade long history, Mumbai Indians led by Rohit Sharma has been the most viewed IPL team on television.
Mar 13, 2018 15:03
NEW DELHI: The hosts of domestic table tennis tournaments have got a major shot in the arm after Stag International announced an annual package of Rs 8.5 million towards sponsorships, soon after the annual general meeting of the Table Tennis Federation of India (TTFI) at Gurugram on Sunday.
Mar 13, 2018 15:03
MUMBAI: Ahead of next month's VIVO Indian Premier League 2018 kick-off, IPL host broadcaster Star India and BCCI have collaborated to co-create a ‘Best vs Best’ campaign, which includes an event anthem. Conceptualized by Ogilvy and Mather the Best vs Best anthem focuses on IPL as the embodiment of the best of cricketing action with the best of global talent showcasing their prowess as match winners. 
Mar 13, 2018 14:03
DORTMUND, Germany: Borussia Dortmund, one of Europe's most successful football clubs with a traditionally strong fan base in Asia and the world, has announced Thailand-based regional airline Bangkok Airways as "regional partner" of the Bundesliga club.
Mar 13, 2018 13:03
MUMBAI: Indian Premier League 2018 host broadcaster Star India has thus far signed on 34 brands ahead of next month's IPL. While the co presenting sponsors are Vivo, Coca Cola and Reliance Jio, associate sponsors are Polycab, Parle Products, AMFI, Make My Trip, Vimal Pan Masala, Asian Paints, and Dream 11.
Mar 12, 2018 14:03
MUMBAI: The eight teams in the cash-rich league will now receive a sum of Rs 2.5 billion a year, which is a more than four-fold increase from the Rs 600 million each team used to receive annually in the last 10 years of the league's existence, Mumbai Mirror reports. The news of the hike was conveyed to the franchise representatives in an IPL workshop in Ahmedabad on Sunday, the report added.
Mar 09, 2018 16:03
NEW DELHI: Cab hailing platform Uber on Friday announced it had roped in Indian cricket team captain Virat Kohli as its brand ambassador in India. 
Mar 05, 2018 18:03
MUMBAI: Former Indian cricket captain Mahendra Singh Dhoni has been named brand ambassador for Mars Wrigley Confectionery's chocolate brand Snickers as well as sports gaming platform Dream11.
Mar 01, 2018 17:03
NEW YORK: The National Football League has moved quickly to replace Papa John's as its official pizza sponsor, announcing a multiyear sponsorship agreement with rival Pizza Hut a day after ending ties.