The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Apr 16, 2024 18:04
NEW YORK: The NBA set all-time records for regular-season total attendance, average attendance, percentage of capacity and sellouts for the second season in a row.
Apr 10, 2024 20:04
TNT Sports and the Women’s National Basketball Association (WNBA) today announced a multi-year collaboration to air WNBA games in the UK and Ireland, re-affirming TNT Sports’ commitment to women’s sport and strengthening its basketball offering.
Apr 09, 2024 19:04
Delhi-based Omaxe Ltd announced Monday that the realty firm's wholly owned subsidiary and SPV - Worldstreet Sports Center - will be developing India's first integrated multi sports facility consisting of an international cricket and football stadium, an indoor stadium along with a retail and hospitality hub spread across an area of 50.40 acres in Delhi's Dwarka area for around Rs 1,500 crore ($180 million). 
Apr 08, 2024 14:04
SEOUL: The National Basketball Association (NBA) and SOURCE MUSIC Co., Ltd., a label under global entertainment lifestyle company HYBE Co. Ltd., monday announced a multiyear collaboration that will see K-pop sensation LE SSERAFIM headline “Friends of the NBA,” the league’s celebrity and influencer program in Asia to engage fans in "new and creative ways". 
Mar 28, 2024 18:03
The National Basketball Association (NBA) announced Thursday that the league’s live whip-around show - “NBA 360” will be available for free on the NBA App in India on Saturdays from March 30 through April 6 from 5 a.m. – 8:00 a.m. IST.
Mar 26, 2024 19:03
NEW YORK: The World-Famous Harlem Globetrotters – the originators of basketball style, captured by dynamic athletes with unmatched skills, have signed with licensing giant IMG to further develop the brand in anticipation of their 100th anniversary milestone in 2026. 
Mar 13, 2024 19:03
The Home Depot is expanding its collegiate sports footprint by becoming an official corporate partner of the NCAA, just in time for March Madness. Through the partnership, The Home Depot will have rights across all 90 NCAA championships, including the Division I women's and men's basketball tournaments, creating a game-winning combination during spring, the retailer's busiest selling season.  
Mar 07, 2024 19:03
ABU DHABI: The NBA and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) Thursday announced that The NBA Abu Dhabi Games 2024 will feature the 17-time NBA champion Boston Celtics and the defending NBA champion Denver Nuggets playing two preseason games on Friday, Oct. 4 and Sunday, Oct. 6 in Abu Dhabi.
Feb 28, 2024 19:02
LOS ANGELES: Chinese sportswear brand ANTA has announced the global launch of the ANTA KAI 1, the first addition to Kyrie Irving's signature line of basketball footwear.   The sneaker design is touted as "a cultural mosaic" and has been curated by Anta US design director Jared Subawon, whose six-year tenure at the company has been marked by sneaker drops that "resonate deeply and push the boundaries of design".
Feb 23, 2024 20:02
NEW DELHI: Franchise India Knowledge Services, a division of Franchise India, a leader in franchise development, Friday announced its collaboration with Basketball Training Systems, Inc. (BTS), a leading licensor of youth basketball business and training systems.  This strategic partnership aims to bolster the presence of BTS in the rapidly growing Indian market.