The Reliance Foundation (RF) Jr. NBA National Championship drew to a successful close with Sir Chhotu Ram Modern Senior Secondary School, Delhi, and Don Bosco High School Matunga, Mumbai, clinching the boys' titles in the U-14 and U-12 categories respectively. In the girls, Khalsa School, Ludhiana, won big as they bagged both the U-14 and U-12 titles. 

Sep 14, 2023 18:09
MUMBAI: Ahead of the 19th Asian Games Hangzhou 2022, official broadcaster Sony Sports Network has launched the "grandest campaign in the history of the Asian Games in India". 
Sep 05, 2023 18:09
THE EP3L – the Elite Pro 3x3 League, a first-of-its-kind 3x3 league in India is all set to kickstart from 28th September to 1st October 2023. It is organized by The Elite Pro Basketball League and the Elite Women's Pro Basketball League.
Aug 30, 2023 19:08
SACRAMENTO, Calif.: The Sacramento Kings and Milestone Brands have announced a three-year partnership naming Empress 1908 Gin as the gin partner and Dulce Vida Tequila as the tequila partner of the team and Golden 1 Center starting this season and continuing through the 2025-26 NBA Season.
Aug 28, 2023 18:08
The National Basketball Association (NBA) has debuted #ThisIsBasketball, a new brand campaign in India starring Bollywood star and NBA brand ambassador for India Ranveer Singh to celebrate the game of basketball throughout the country.  
Aug 23, 2023 19:08
MUMBAI: Digital sports platform FanCode has acquired exclusive broadcast rights in India for the upcoming FIBA Basketball World Cup 2023.  The event will be streamed live from August 25 to September 10. The World Cup will be held in the Philippines, Japan and Indonesia - the first time that multiple countries will be hosting the event. Five venues across the three countries will be hosting the games.
Jul 13, 2023 19:07
Kyrie Irving, the NBA All-Star guard now with the Dallas Mavericks, has signed a monster shoe deal with Chinese sports brand ANTA, after being cut loose from Nike late last year.  Irving will not only have a signature product line with ANTA, but has also been named the brand's chief creative officer of basketball.  Irving’s management company, A11Even, negotiated the deal.
Jun 15, 2023 20:06
BENGALURU: The second edition of the Indian National Basketball League (INBL) 3x3 will be held in Bengaluru (Outdoor, Sree Kanteerava Stadium), Chandigarh (Chandigarh University Ground), Noida (Jaypee Stadium) & Pune (Deccan Gymkhana). The National Finals will take place at the Sree Kanteerava Indoor Stadium in Bengaluru.
Jun 02, 2023 15:06
PUMA, one of the world’s leading sports brands, has announced its official five-year sponsorship with Saudi Arabia’s Al-Hilal FC, one of the world’s most decorated football clubs.  The groundbreaking partnership unites the two global giants as they come together to transform the country’s thriving and passionate football culture with dynamic new initiatives and products, a media release said.
May 24, 2023 19:05
STAMFORD: SponsorUnited, the global sports and entertainment intelligence platform tracking 1.1 million sponsorships and endorsements for 250,000 brands and properties across sports, media, music, and entertainment, has released its 2022-23 NBA Marketing Partnerships Report analyzing over 4,200 brands, 200 athletes and over 2,900 social posts in the NBA.
May 09, 2023 19:05
SINGAPORE: The NBA Academy Asia Development Camp tipped off in Singapore for the first time on Monday and will run through to 11 May at the OCBC Arena at Singapore Sports Hub.