NEW YORK: French sporting goods retailer Decathlon and the National Basketball Association (NBA) Friday announced a new multiyear merchandising partnership that makes Decathlon an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America and marks Decathlon’s first partnership with a North American sports league.

Jan 22, 2021 14:01
SALT LAKE CITY: Novex Biotech and Authentic Brands Group, a global brand owner, marketing, and entertainment company, has announced that Hall of Famer and entrepreneur Shaquille O'Neal is Novex Biotech's newest brand ambassador.  O'Neal will represent the brand's complete line of men's performance products, including GF-9, Testrovax, and Oxydrene, as well as future line extensions.
Jan 14, 2021 10:01
NEW YORK – The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today announced an agreement on additional measures to supplement the current Health and Safety Protocols governing the 2020-21 season.
Dec 24, 2020 16:12
MUMBAI: The National Basketball Association (NBA) and Dream11 have extended their fantasy gaming partnership by offering the Women’s National Basketball Association (WNBA) and the G League for the first time to Dream11’s users in India. Dream11 now becomes the official fantasy partner of the NBA, WNBA and G League in India.
Dec 22, 2020 12:12
MUMBAI: When the National Basketball Association's 2020-21 season tips off later Tuesday, Dec. 22, at 7:00 pm ET (Wednesday, 5:30 am IST), with the NBA reaching fans in 215 countries and territories in more than 50 languages, a significant player "missing in action" will be Sony Pictures Networks India (SPN). 
Dec 18, 2020 14:12
MIES, Switzerland: FIBA, the International Basketball Federation, and Smart, the Philippines' leading mobile services provider, have announced a new global partnership ahead of the FIBA Basketball World Cup 2023. The announcement was made Wednesday at a virtual press conference hosted by Smart, FIBA and Samahang Basketbol Ng Pilipinas (SBP).
Dec 10, 2020 15:12
NEW YORK: The NBA G League and Overtime, a leading brand for the next generation of sports fans, have teamed up for a partnership to create unique daily NBA G League video content including game, event and behind-the-scenes features, which will be available to fans around the world on league and Overtime digital and social media platforms.
Dec 09, 2020 18:12
NEW YORK: After missing revenue projections by $1.5 billion last year, the NBA recently sold $900 million in notes through private placement to institutional investors. All 30 NBA teams will reportedly receive $30 million each from this amount to assist with COVD-19 related costs and missed revenue.
Dec 08, 2020 15:12
ATLANTA: The Atlanta Hawks and global sports and lifestyle brand adidas have officially inked a multi-year partnership that covers a wide variety of marketing integrations on and off the court, highlighting some of the hottest young stars of the NBA and engaging thousands of youth athletes across Georgia.  
Dec 08, 2020 13:12
LAUSANNE: The executive board (EB) of the International Olympic Committee (IOC) Monday approved the event programme and athlete quotas for the Olympic Games Paris 2024, which are centred on gender equality and youth.
Dec 03, 2020 15:12
LOS ANGELES LAKERS SUPERSTAR LeBron James has agreed to a two-year, $85 million contract extension, through to 2023, when he will be 38 years old, his agent, Rich Paul of Klutch Sports Group, told ESPN and multiple news outlets Wednesday. This extension is a longer commitment than the NBA all star gave Cleveland in his last stop.