MUMBAI: JioCinema, official streaming platform for the TATA IPL 2024, has announced the first ever set of brands that will feature on its newly launched advertiser innovation, JioCinema Brand Spotlight.
Charged by Thums Up, Parle, Britannia, Dalmia Cements, and PayZapp by HDFC Bank will debut their respective campaigns for IPL 2024 during the first five overs of the opening game between MS Dhoni’s Chennai Super Kings and Royal Challengers Bangalore, on March 22.