COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Dec 08, 2023 17:12
NEW DELHI: Online travel platform EaseMyTrip Friday announced its strategic collaboration as the principal sponsor for UP Yoddhas - the GMR Group owned Pro Kabaddi League franchise representing the state of Uttar Pradesh.  The partnership signals EaseMyTrip's entry into the kabaddi arena, underscoring the brand's "commitment" to championing a diverse spectrum of sporting endeavours.
Dec 08, 2023 17:12
GURUGRAM: Pro Kabaddi League franchise Haryana Steelers announced Friday that the ‘Body-X’ innerwear line, under the umbrella of the Bodycare brand, had come on board as associate partners ahead of the latest edition of the Pro Kabaddi League.  Since its founding in 1992, Bodycare Creations has been a leading name in the fashionable-designer lingerie sector.
Dec 08, 2023 17:12
MUMBAI: JSW-Owned Pretoria Capitals announced Mega Casino World, an igaming brand operating in the space of betting, casino, and real money gaming, as principal partner for the upcoming season of SA20.  The multi-year deal will see Pretoria Capitals sport the Mega Casino World brand on the front and back of their match and training shirts. 
Dec 08, 2023 17:12
MUMBAI: Hyundai Motor India and Eurosport India, Warner Bros. Discovery’s sports brand, Friday announced their first ever tournament partnership in India along with the acquisition of the on-ground & broadcast rights of the Hyundai India Junior Golf Tournament, with the aim to promote the future golfing stars of India. 
Dec 07, 2023 17:12
Royals Sports Group-owned Indian Premier League franchise Rajasthan Royals Thursday announced an expansive digital-first partnership with Curefoods, a leading house of F&B brands in India and a player in the healthy food industry.  Curefoods will become the official partner of the Royals, marking the initiation of a strategic collaboration during IPL's 2024 season.
Dec 06, 2023 19:12
Unilever and UEFA on Wednesday named brands from Unilever’s Nutrition and Personal Care Business Groups as Official Sponsors of UEFA EURO 2024.
Dec 06, 2023 19:12
ATP has announced the extension of its longstanding partnership with Lacoste. The iconic fashion-sport brand will continue as the Official Outfitter of the ATP Tour for a further three years from 2024-2026.
Dec 06, 2023 17:12
Cricket Australia (CA) has renewed and upgraded its ongoing sponsorship deals with long-standing partners Toyota and HCLTech, with both securing branding on the Australian national teams’ playing shirts for the 2023/24 season.
Dec 05, 2023 18:12
NEW DELHI: Khelo India, the flagship program by the Ministry of Youth Affairs and Sports, and pioneering accessibility organization Svayam Tuesday announced their partnership for the inaugural Khelo India Para Games 2023. 
Dec 04, 2023 17:12
GURUGRAM: Pro Kabaddi League franchise Haryana Steelers has entered into an associate partnership with HPL Wires, a subsidiary of HPL Electric & Power Ltd. (HPL), for the upcoming PKL season under a one-year agreement.