Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 27, 2020 17:11
MUMBAI: Leading sports nutrition brand Fast&Up has announced their association with Odisha FC for the 2020-21 edition of the Hero Indian Super League (ISL).  This is the second successive year where Fast&Up will remain the official nutrition partner of the team. 
Nov 27, 2020 16:11
MUMBAI: India’s largest vernacular social gaming platform WinZO is set to be the official co-powered sponsor of the India Tour of Australia on SonyLIV. This is the first time WinZO will be sponsoring a major sports event on a digital platform. SonyLIV is the OTT brand of Sony Pictures Networks India.
Nov 27, 2020 13:11
KUALA LUMPUR: The Asian Football Confederation (AFC) Thursday announced a partnership with China Mobile Migu for the 2021 to 2024 rights cycle.  The deal was led by Super Sports Media and Football Marketing Asia (FMA) – the exclusive commercial partner of AFC competitions for the rights cycles 2021-2024 and 2025-2028.
Nov 26, 2020 20:11
MUMBAI: Denim brand SIN has announced its association with two of the 11 teams in the ongoing edition of Hero Indian Super League - ATK Mohun Bagan FC and Hyderabad FC.  The partnerships mark the brand’s maiden association with the teams for the 2020-21 ISL season and represent its deep connection with Young India.
Nov 23, 2020 19:11
MUMBAI: With the start of the seventh season of the Hero Indian Super League (ISL) over the weekend, India's leading sports & active nutrition brand Fast&Up today announced its association with Mumbai City FC as the Official Sports Nutrition Partner of the club for the 2020/21 edition. 
Nov 23, 2020 19:11
BENGALURU FC HAVE ENTERED into a year-long association with eat.fit who will be the Blues’ food and nutrition partner for the upcoming Hero Indian Super League season.
Nov 23, 2020 19:11
KOCHI: Kerala Blasters FC has announced that Kinder Hospitals will continue as the Official Medical Partner of the club for Season -7 of the Hero Indian Super League.  Kinder Medical Group is a privately held organization that has centers in Kochi, Alappuzha and Bangalore in India, and also operates in Singapore, Indonesia and Sri Lanka.
Nov 23, 2020 18:11
CHENNAI: Chennaiyin FC is delighted to confirm that India's biggest mobile gaming platform, Paytm First Games, has come on board as its associate sponsor for the 2020-21 season.
Nov 23, 2020 18:11
CHENNAI: Chennaiyin FC have announced that digital general insurance provider ACKO General Insurance as the club's associate sponsor for the 2020-21 campaign, coming on board as their Official Insurance Partner. ACKO claims to have more than 60+ million unique customers since its inception in 2016, while also holding the distinction of being India's first digital insurer.
Nov 23, 2020 18:11
MUMBAI: Balkrishna Industries Ltd. (BKT Tires) has partnered with four franchises of the ongoing edition of the Hero Indian Super League 2020-2021.  By partnering with ATK Mohun Bagan FC, Hyderabad FC, NorthEast United FC and SC East Bengal, BKT marked its maiden association with professional football in India ahead of ISL season 2020- 2021.