COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Oct 16, 2021 08:10
DUBAI: Ahead of the Men’s T20 World Cup 2021 which begins on Sunday, the ICC has secured TYKA as official apparel supplier for the tournament. All match official uniform and tournament staff clothing will be provided by TYKA, which has established itself as one of the market’s leading developers, marketers and distributors of branded performance apparel and accessories.
Oct 14, 2021 20:10
ANANTAPUR: Spanish football club Sevilla FC extended support to LaLiga for their program in Anantapur by providing the youth from disadvantaged regions with official jerseys.
Oct 14, 2021 11:10
DUBAI: FTX Trading Limited Wednesday announced a global partnership with the International Cricket Council (ICC), where FTX will be the official cryptocurrency exchange partner for ICC events. The global cryptocurrency exchange will be partnering ICC events beginning with the Men’s T20 World Cup, hosted by India staged in UAE and Oman in October to the Men’s Cricket World Cup also hosted by India in 2023. 
Oct 13, 2021 20:10
MOHALI: RoundGlass Punjab Hockey Academy will compete in the inaugural edition of Hockey India’s Junior Men Academy National Championship 2021, set to take place from October 18-27 in Bhopal, Madhya Pradesh.
Oct 13, 2021 19:10
MUMBAI: MPL Sports, the athleisure subsidiary of Esports and skill gaming app Mobile Premier League (MPL), Wednesday unveiled the official jersey Team India players will don at the upcoming T20 World Cup. The shirt called the “Billion Cheers Jersey”, comes in shades of prussian blue and royal blue.
Oct 08, 2021 13:10
CHENNAI: Two-time Indian Super League (ISL) champions Chennaiyin FC have confirmed fantasy sports platform BatBall11 as an associate sponsor for the upcoming season of the Hero Indian Super League.
Oct 07, 2021 18:10
LAS VEGAS, NV: The MINT Collective, an event uniting sports collectors, professionals, and investors, announced Wednesday that global commerce leader eBay has joined as an exclusive partner and the event’s presenting sponsor. 
Oct 07, 2021 17:10
ATP and Infosys launch revamped stats center LONDON: Indian IT major Infosys, in partnership with the ATP Tour, have launched a suite of match stats and analysis tools designed to bring fans, coaches and media closer to the action of men's professional tennis.
Oct 06, 2021 17:10
COLOMBO: Online payment solutions provider AstroPay announced Wednesday it is partnering with the Sri Lankan cricket team ahead of the ICC Men's T20 World Cup, to be held in the UAE and Oman from October 17th through to November 14th. For AstroPay, this will be the first time the London-headquartered company is sponsoring a cricket team.
Oct 05, 2021 12:10
NEW DELHI: Sportswear brand SIX5SIX has announced its partnership with I-League 2nd Division club FC Bengaluru United. SIX5SIX comes on board as the official kitting and merchandise partner of the BDFA Super Division 2020-21 champions.