COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 17, 2023 17:03
MUMBAI: IPL franchise Rajasthan Royals Friday announced energy solutions provider Luminous Power Technologies as the team's lead sponsor for the upcoming season of the Indian Premier League, which is set to begin from 31st March.  As part of the association, the power and solar solutions brand’s logo will appear on the front of the Rajasthan Royals' official playing kit and training kit.
Mar 16, 2023 17:03
MUMBAI: Balkrishna Industries Ltd (BKT) announced Wednesday that the off-highway tire major has inked partnership agreements with seven Indian Premier League teams as Official Tire Partner for the upcoming season of the IPL.  The brand will be the ‘Official Tire Partner’ for Mumbai Indians, Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, Gujarat Titans, Kolkata Knight Riders, and Delhi Capitals.
Mar 15, 2023 16:03
AHMEDABAD: TATA Indian Premier League defending champions Gujarat Titans have signed 26 partners ahead of IPL 2023.  Building up on the success of 2022, both on and off the field, the Gujarat Titans have persisted with an innovative brand and marketing strategy. As many as 11 partners from 2022 have continued their association with Gujarat Titans and 15 more have signed up this year. 
Mar 15, 2023 16:03
BENGALURU: Equitas Small Finance Bank has partnered with Indian Premier League franchise Royal Challengers Bangalore (RCB) as their ‘Proud Banking Partner’ for IPL 2023. 
Mar 14, 2023 18:03
NEW YORK, N.Y.: The PGA of America Tuesday announced a partnership with Legends, a data-intelligence fueled global premium experiences company, to drive innovation and growth in the golf industry. 
Mar 14, 2023 16:03
CHENNAI: Fantasy gaming platform Vision 11 Tuesday announced its association with Indian Premier League franchise Chennai Super Kings for the upcoming IPL season.
Mar 14, 2023 15:03
BENGALURU: Himalaya Wellness Company has announced the launch of its latest product, Himalaya Natural Glow Rose Face Wash.  The launch is supported by the #NotFair campaign that it ran in collaboration with Royal Challengers Bangalore (RCB) team in Women's Premier League (WPL). 
Mar 13, 2023 17:03
NEW DELHI: The Boxing Federation of India (BFI) on Monday unveiled India’s leading SUV manufacturer, Mahindra & Mahindra Ltd, as the Title Sponsor for the IBA Women’s World Championships 2023, along with legendary boxer MC Mary Kom and Bollywood star Farhan Akhtar as brand ambassadors for the global event, scheduled from March 15 to 26 at the Indira Gandhi Sports Complex in New Delhi.
Mar 13, 2023 14:03
NEW DELHI: Bisleri, India’s leading bottled mineral water, has announced a three-year partnership with Delhi Capitals as the Indian Premier League franchise's Official Hydration Partner.  With this association, Bisleri takes its tally of IPL teams it has partnered with to three, the other two being Mumbai Indians and Gujarat Titans.
Mar 10, 2023 14:03
MUMBAI: Mia by Tanishq announced Friday that the jewellery brand is partnering with Royal Challengers Bangalore's first all-women team as principal sponsor. After a successful collaboration with Indian Olympic women athletes last season, the jewellery brand is stepping it several notches in terms of profile with cricket.