Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

May 19, 2022 11:05
NEW DELHI: Esports firm Chemin Esports has appointed Himanshu Chandnani as its marketing & talent consultant. Chandnani’s role at Chemin will mainly revolve around conceptualizing brand-building initiatives, creating new video IPs, planning the social media content calendar, and grooming Chemin’s talent.
May 18, 2022 20:05
MUMBAI: The National Basketball Association (NBA) and ACG, the world’s only integrated pharma manufacturing solutions company, Wednesday announced the return of ACG-NBA Jump, India’s first national basketball scouting program that provides aspiring basketball players from across the country with a platform to compete alongside one another, showcase their skills and receive additional basketball development opportunities.
May 17, 2022 15:05
MUMBAI: TAM Sports has released its seventh update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 57 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 17, 2022 10:05
MUMBAI: The Broadcast Audience Research Council India has appointed Bavan Matthews as head of People Operations and Ashish Gupta as BARC's chief financial officer. Matthews joined the audience measurement body in March, e4m reports. Prior to BARC, he was with Kantar South Asia as a human resource business partner. 
May 16, 2022 17:05
CHENNAI: India's erstwhile tennis capital Chennai will see the return of an international tournament for the first time since 2017 with a WTA 250 event to be held here from September 26 to October 2.
May 16, 2022 15:05
MUMBAI: The Board of Control for Cricket in India (BCCI) Sunday awarded the title sponsorship rights for the Women’s T20 Challenge 2022 to Indian fantasy sports platform My11Circle.
May 13, 2022 09:05
MUMBAI: Chinese smartphone major vivo Thursday announced its partnership with the FIFA World Cup Qatar 2022, as Official Sponsor and Official Smartphone. It bears noting that vivo was also an official sponsor of FIFA World Cup Russia 2018. 
May 12, 2022 09:05
18-TIME NBA ALL-STAR LEBRON JAMES IS THE highest-paid athlete in the world, as per US sports business platform Sportico's 'World's Highest-Paid Athletes' rankings for 2022.
May 11, 2022 21:05
MUMBAI: TAM Sports has released its first update of the TAM Sports-IPL 15 Celebrity Endorsement Report, which has analysed data from the first 39 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 11, 2022 04:05
MUMBAI: The Board of Control for Cricket in India has released a Request for Quotations (RFQ) for partner rights for the Women’s T20 Challenge 2022. The BCCI stated "it invites quotes from reputed entities" for acquiring said partner rights.