The Dallas, US-headquartered National Cricket League has announced that Sachin Tendulkar has joined the NCL's ownership group.
Tendulkar's involvement is an extension of NCL's stated mission to "make cricket a household name in the US".
Tendulkar will arrive in Dallas this week. He will also present the championship trophy to the winning team at the NCL's inaugural "Sixty Strikes" tournament, marking a historic moment for the sport's rise in America.