STAMFORD, Conn.: JBL Wednesday welcomed new talent to its growing roster of NBA players and teams. Continuing to cultivate the brand’s long-standing relationship with basketball, JBL has identified players who bring the most to their game to create dynamic partnerships that elevate the consumer experience by intersecting sports, music, culture and gaming.
Feb 24, 2021 16:02
MUMBAI: Herbalife Nutrition has announced the renewal of contract with Indian cricketer and captain of the India national team Virat Kohli, for the year 2021. Herbalife Nutrition will continue to work closely with Kohli to promote nutrition and wellness as a basis for high-quality sports performance.
Feb 24, 2021 15:02
BENGALURU: Levi’s has announced a strategic partnership with actor Deepika Padukone. She will be seen spearheading the new campaign focused on an all-new range of fashion fits from Levi’s.
Feb 23, 2021 18:02
MUMBAI: Unacademy has signed a strategic partnership with cricket legend Sachin Tendulkar. The Master Blaster has picked up a small stake in the edtech company and will also serve as its brand ambassador.
Feb 16, 2021 17:02
MUMBAI: India's online gaming company Games24x7 has appointed retired cricketer VVS Laxman as a brand ambassador of My11Circle, its fantasy sports platform. VVS Laxman joins former India cricket captain Sourav Ganguly, Australian all-rounder Shane Watson, and Afghanistan leg-spinner Rashid Khan to strengthen My11Circle's unique 'Play with Champions' proposition.
Feb 16, 2021 16:02
MUMBAI: Indian gaming company Creative Monkey Games has partnered with the retired Australian cricketer Matthew Hayden to launch a mobile cricket gaming application called Haydos380 in India.
Feb 09, 2021 15:02
NEW YORK: Pepsico snack brand Lay's Tuesday premieres a new global campaign centered on "uniting and bringing joy to people around the world through football".
Feb 05, 2021 19:02
NEW DELHI: Former WWE superstar 'The Great Khali' has joined Indian celebrity engagement app Unlu, Khali (real name Dalip Singh Rana), a one time Punjab policeman also who comes from a humble background, created history by becoming the first Indian WWE World champion. His journey from a small village to becoming an international name has inspired many.
Feb 02, 2021 20:02
BENGALURU: Herbalife Nutrition, the global leader in nutrition, announced the renewal of the contract with its sponsored athletes for the year 2021.
Jan 27, 2021 12:01
MUMBAI: Reliance Industries Ltd. announced Wednesday the rebranding of its sports & lifestyle business to ‘RISE Worldwide Limited’ as it independently ventures into the burgeoning industry in India and globally. RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Limited.
Jan 22, 2021 14:01
SALT LAKE CITY: Novex Biotech and Authentic Brands Group, a global brand owner, marketing, and entertainment company, has announced that Hall of Famer and entrepreneur Shaquille O'Neal is Novex Biotech's newest brand ambassador. O'Neal will represent the brand's complete line of men's performance products, including GF-9, Testrovax, and Oxydrene, as well as future line extensions.