Gulf Oil Lubricants India Limited, a leading player in the lubricants industry, has rolled out a fresh 360-degree campaign for its flagship two-wheeler engine oil, Gulf Pride.
Endorsements
Apr 16, 2025 19:04
Olympiad Gold Medal winning coach GM Srinath Narayanan, who has mentored the likes of Arjun Erigaisi, Nihal Sarin, and more, has joined Chessbrainz as its brand ambassador in a partnership designed to create a more impactful experience for chess students at all levels.
Apr 16, 2025 19:04
Cricketer Jasprit Bumrah, who has endorsed travel gear brand uppercase for the past three years, has now "upgraded" his association to that of investor.
The move reflects a broader trend among Indian athletes (cricketers in particular) of stepping beyond traditional endorsements to take ownership roles in consumer brands.
Apr 16, 2025 17:04
Fast rising Swiss sportswear brand On, and global icon Zendaya, on Tuesday introduced 'Zone Dreamers' — a fictional film trailer for the "greatest movie never made", created to show how moving together can unlock "courage, creativity, and the freedom to dream without limits".
Apr 15, 2025 17:04
Dryworld Brands Inc., a leading sportswear and performance brand, has announced a strategic partnership with Salsa Futsal, a dynamic futsal club, to provide official Ronaldinho brand uniforms, training gear, and fan merchandise as part of their USA expansion.
Apr 15, 2025 13:04
Legendary cricketer Kapil Dev has been named brand ambassador for the North and East Zone Finals of the SOGF Grandmasters Series, organized by the Skillhub Online Games Federation (SOGF).
The championship, which showcases India’s best in chess, chess for the blind, and rummy, will culminate in a high-stakes “phygital” finale on April 29–30 at Hyatt Regency, Gurugram.
Apr 14, 2025 20:04
It's official bar the formal announcement! Virat Kohli has joined Indian athleisure firm Agilitas Sports as an investor and co-creator, and the company reportedly plans to go global riding on the popularity of the Indian cricket superstar.
Apr 14, 2025 18:04
India and Kolkata Knight Riders (KKR) cricketer Rinku Singh has reportedly invested Rs 1.9 crore in sports nutrition startup BeastLife, which is currently valued at Rs 120 crore.
Apr 14, 2025 11:04
S8UL has made a significant move in the world of chess by signing two Indian grandmasters - Aravindh Chithambaram and Nihal Sarin - to represent the esports and gaming content major at the Esports World Cup (EWC) 2025.
With chess making its debut at EWC this year, S8UL’s entry into the title marks a bold step in expanding its competitive footprint into new frontiers of intellectual esports.
Apr 11, 2025 21:04
JSW Paints, an environment-friendly paints brand and a part of the US$ 24 billion JSW Group, has announced the launch of its latest campaign for IPL 2025 – Rangon Ka Khel 2.0. Building on the success of its previous edition, this year’s campaign is a vivid celebration of cricket, colour, and community, brought to life through a captivating anthem and film conceptualised by TBWA\India.
Apr 10, 2025 17:04
A year and three odd months after reports first surfaced that Indian cricket superstar Virat Kohli was looking to end his long-term association with Puma to team up with Indian athleisure firm Agilitas Sports as brand ambassador and investor, the "parting of ways" with the German sportswear giant is reportedly at hand.