Endorsements

The Dallas, US-headquartered National Cricket League has announced that Sachin Tendulkar has joined the NCL's ownership group. 

Tendulkar's involvement is an extension of NCL's stated mission to "make cricket a household name in the US".

Tendulkar will arrive in Dallas this week. He will also present the championship trophy to the winning team at the NCL's inaugural "Sixty Strikes" tournament, marking a historic moment for the sport's rise in America.

Oct 08, 2024 18:10
Hero MotoCorp has launched its latest campaign for the Hero Xtreme power brand, featuring global icon Virat Kohli. The campaign revolves around the motto “Challenging the Extreme,” emphasizing the power, precision, and performance of two Hero Xtreme motorcycles: the Xtreme 125R and Xtreme 160R 4V.
Oct 08, 2024 18:10
True Elements, a subsidiary of Marico, has launched a new campaign with Indian cricket captain Rohit Sharma to launch his own brand of healthy breakfast and snacks – RS by True Elements.  Indian cricket captain Rohit Sharma has joined forces with True Elements, to introduce a new sub-brand, RS by True Elements.
Oct 08, 2024 18:10
BOBCARD Ltd, a wholly owned subsidiary of Bank of Baroda, has named Shreyanka Patil, the emerging star of Indian cricket, as its new brand ambassador.  In this role, Shreyanka will represent BOBCARD in upcoming brand initiatives and campaigns, aligning with the company’s mission to “Reimagine Credit for Everyone in India” and enhance the credit card experience for customers.
Oct 04, 2024 19:10
In a "daring move" to redefine perceptions, timed to coincide with the ongoing ICC Women’s T20 World Cup, sports brand PUMA India launched a campaign with – Harmanpreet Kaur and Richa Ghosh, amongst others – as "true gamers".  Giving a fresh spin to its iconic property, "Cricket Is Everyone’s Game", the sports brand executed a photoshoot with the cricketers, headlining — YOU NEED BALLS.
Oct 03, 2024 18:10
Utkarsh Small Finance Bank Limited (Utkarsh SFB), a leading provider of banking and financial services, Thursday announced the onboarding legendary boxer Mary Kom and celebrated footballer Sunil Chhetri as brand ambassadors.
Oct 03, 2024 17:10
Campus Activewear, an athleisure brand, announces Vikrant Massey, a Bollywood actor, as its new brand ambassador. According to the company, this collaboration aligns with the launch of the brand’s latest collection. 
Oct 01, 2024 17:10
Signify, (formerly known as Philips Lighting), has announced its association with Indian cricket legend Rahul Dravid the brand ambassador for the next two years.  This strategic union comes ahead of the festive season, underlining Signify's commitment to innovation, excellence, tradition, and festivities.
Sep 30, 2024 19:09
Sugar.fit, a health-tech startup focused on managing and reversing Type 2 diabetes and pre-diabetes, has announced the onboarding of cricket legend Sachin Tendulkar as brand ambassador and strategic investor.  This collaboration is set to enhance Sugar.fit’s mission of revolutionizing diabetes care through a holistic, science-backed, and data-driven digital health experience.
Sep 27, 2024 19:09
Mattel India is debuting its ‘You Can Be Anything’ film featuring Harmanpreet Kaur, the India women’s national cricket team captain.  All year long in celebration of the brand’s 65th anniversary, Barbie is putting a spotlight on inspiring stories shaping the future. With the belief that “You Can Be Anything,” the brand is proud to welcome Harmanpreet as a role model. 
Sep 23, 2024 18:09
JK Lakshmi Cement (JKLC),a cement manufacturing company, announced the extension of its partnership with cricketor Rohit Sharma as its brand ambassador.