Jul 01, 2022 15:07

Barça, Spotify kick off strategic partnership 'uniting' music, sport

BARCELONA: FC Barcelona and Spotify Friday officially kicked off the strategic partnership inked in March wherein the world’s most popular audio streaming platform becomes the club’s Main Partner and Official Audio Streaming Partner. 

According to Spanish newspapers, the partnership value is estimated at €280 million over four…

Jul 01, 2022 15:07 launches new brand campaign featuring Shahid Kapoor

NEW DELHI:, India's biggest poker platform, Friday launched its new brand campaign ‘You Hold the Cards’ featuring their brand ambassador, Bollywood star Shahid Kapoor.

With the campaign titled ‘You Hold the Cards’, the brand aims to create awareness about poker as a skill-based sport and establish that in Poker…

Jul 01, 2022 14:07

Alpine launches Rac(H)er project to find women F1 drivers by 2030

LONDON: Alpine F1 Thursday committed to increasing diversity within its own workforce. The Rac(H)er programme is designed to reinforce meritocracy across genders in all areas of the company, from technical functions to racing and competition. By doing so, Alpine will fully leverage the complete and complementary skills of the…

Jul 01, 2022 14:07

Nagoya Women’s Marathon confirms 2023 edition date

NAGOYA, Japan: The event outline of the Nagoya Women’s Marathon 2023 has been announced. The world’s largest women’s running festival on is scheduled to be held on Sunday, March 12, 2023, hosting 22,000 participants, including 3,500 international entries.

Launched in 2012, the Nagoya Women’s Marathon is the largest women’s…

Jul 01, 2022 14:07

FIFA lifts suspension of Pakistan Football Federation

ZURICH: World football’s governing body FIFA on Thursday lifted the "suspension that was imposed on the Pakistan Football Federation (PFF) in April 2021 due to undue third-party interference".

“The decision was taken after FIFA received confirmation that the normalisation committee of the PFF had regained full control of the…

Jul 01, 2022 13:07

ASICS India adds tyro Prasidh Krishna to athlete roster

MUMBAI: ASICS India has added young Indian fast bowler Prasidh Krishna to the Japanese sports performance brand's "family". 

Jul 01, 2022 11:07

BCCI liable to pay employees’ insurance contribution: HC

MUMBAI: Finally a verdict on a case the richest cricket board in the world has dragged out for ten years (and counting).

The Bombay High Court ruled Thursday that the BCCI is liable to pay employer’s contribution to the Employee State Insurance (ESI) as it is engaged in commercial activities and earning profits from the same,…

Jun 30, 2022 17:06

Back on track: Aston Martin F1 announces Hugo Boss partnership

LONDON: The Aston Martin Formula One Team (AMF1) Wednesday announced a new partnership with global fashion brand Hugo Boss that sees it become the team's official Fashion Partner.

Starting next year, the German manufacturer will design and develop looks for the AMF1 team – including formal apparel for its race drivers and a…

Jun 30, 2022 16:06

ONE Esports launches new gaming variety talk show series

SINGAPORE: ONE Esports, a subsidiary of ONE Championship (ONE), has launched Gamer’s Paradise, a new gaming variety talk show series. 

Marriott Bonvoy, Marriott International’s award-winning travel program is the presenting partner of Gamer’s Paradise - a 15-episode series produced by ONE Esports. The programme will feature…

Jun 30, 2022 15:06

FanCode onboards Ravi Shastri as new brand ambassador

MUMBAI: FanCode has brought aboard former India Team India coach Ravi Shastri as the digital sports platform's new brand ambassador. 

FanCode has secured exclusive rights to India's upcoming tour of the West Indies and ECB’s The Hundred and Shastri will lead the upcoming campaigns for these properties.