COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 14, 2023 17:03
SYDNEY: Web3 golf company Play Today has launched a golf metaverse that will first be used to livestream the upcoming NSW Open Golf Championship here in partnership with Golf NSW and Australia’s biggest golf retailer, Drummond Golf.
Mar 13, 2023 13:03
CARLSBAD, Calif.: COBRA Golf, a subsidiary of PUMA, has unveiled three updated models from its SNAKEBITE line of wedges – SNAKEBITE, SNAKEBITE One Length and SNAKEBITEx.  The updated SNAKEBITE groove design is engineered to maximize spin and fittingly produce more ‘bite’ around the greens.
Mar 03, 2023 20:03
NEW DELHI: Cricket NFTs platform Rario has partnered with Indian Premier League franchise Punjab Kings (PBKS) to offer its exclusive digital player cards to fans across the world for three years. The unique digital cards of star players like Shikhar Dhawan, Arshdeep Singh and Sam Curran, among others, will enable fans to own limited edition collectibles.
Mar 01, 2023 17:03
Formula 1 has agreed a 15-year strategic partnership with Premier League football club Tottenham Hotspur that will see the delivery of the world’s first-in stadium electric karting facility and London’s longest indoor track below the state-of-the-art Tottenham Hotspur Stadium.
Feb 27, 2023 20:02
The organisers of Extreme E have unveiled a new racing format for its upcoming third season. Each X Prix will now be a doubleheader and play host to back-to-back rounds across the weekend.  Alejandro Agag, founder and CEO at Extreme E, said: “Since launching Extreme E, we have worked hard to improve the level of racing out on course to ensure it is thrilling to watch with plenty of action.
Feb 21, 2023 16:02
SALT LAKE CITY: Wilson Sporting Goods Co, Official Basketball of the National Basketball Association (NBA), has introduced the '3D Airless Prototype Basketball'.  The ball was showcased Saturday night during the first round of the AT&T Slam Dunk Contest by Houston Rockets' player, KJ Martint.
Feb 20, 2023 20:02
MUMBAI: Viacom18, the digital rights holder of the TATA Indian Premier League, Monday laid down the gauntlet as it were on its upcoming tussle with rival network Disney Star for consumer share of mind and voice from IPL 2023.
Feb 17, 2023 17:02
YouTube chief executive officer Susan Wojcicki, one of Google's first employees and amomng the most prominent women in technology, has announced that she will be stepping down after nine years at the helm of the world's largest online video platform.
Feb 16, 2023 19:02
The Board of Control for Cricket in India (BCCI) has issued an advisory to the five Women’s Premier League (WPL) franchises stating that while it has no problems with commercial associations with fantasy sports platforms, any partnerships with cryptocurrencies, betting, gambling, real money, and tobacco sectors are a strict "no-no".
Feb 15, 2023 19:02
Apple and Major League Soccer Wednesday shared their live event production plan for MLS Season Pass, designed to elevate the viewing experience by expanding access to MLS programming, enhancing video and audio quality, and engaging fans more than ever before.