Technology

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Feb 23, 2021 18:02
MUMBAI: Unacademy has signed a strategic partnership with cricket legend Sachin Tendulkar. The Master Blaster has picked up a small stake in the edtech company and will also serve as its brand ambassador.
Feb 23, 2021 15:02
NEW DELHI: The Indian gaming market stands at $930 million today and the industry is predicted to soon grow bigger than the music, movie and television industries put together, according to a report by the Internet and Mobile Association of India (IAMAI) and Ikigai Law, titled ‘Unpacking a Billion Dollar Industry: Digital Sports & Games in India’. 
Feb 18, 2021 19:02
MUMBAI: Hero Indian Super League franchise Mumbai City FC Thursday announced a partnership with Xylem, which will see the leading global water technology company become the club’s Official Water Technology Partner.
Feb 16, 2021 15:02
MUMBAI: The Indian advertising industry is expected to see recovery in 2021 with ad investments estimated to reach Rs 80,123 crore (Rs 801.230 billion), which is a 23.2% growth over 2020 and 3.35% growth over 2019 ad expenditure of Rs 82,9040 crore (Rs 829.040 billion). These are the findings of the 2021 edition of the GroupM futures report ‘This Year, Next Year’ (TYNY).
Feb 15, 2021 17:02
MUMBAI: Irony Inc. has announced a partnership with Esports Charts in which the Indian esports company will represent Esports Charts and Streams Charts in India. 
Feb 15, 2021 16:02
LONDON: Red Bull and AlphaTauri have reached reaching an agreement to run Honda power units from next season through to the end of 2024 despite the Japanese manufacturer opting to leave the championship at the end of this season.
Feb 11, 2021 17:02
MUMBAI: Deepak Jacob, till very recently chief regional counsel, Direct-to-Consumer & International - India, ME & SEA, The Walt Disney Company, has joined Dream Sports Group, the parent company of Dream11 and FanCode, as Group general counsel. 
Feb 10, 2021 09:02
BENGALURU: Health and wellness platform Cure.fit Tuesday announced the acquisition of Fitternity, one of the largest fitness facilities aggregators in the country.  This acquisition comes close on the heels of its acquisition of Onyx, a California based digital fitness company last month, that is expected to enhance its digital offerings in India and abroad.
Feb 09, 2021 14:02
LONDON: Technology data platform Splunk Inc. and McLaren Racing have announced a multi-year partnership extension which will see Splunk continue as an official McLaren Technology Partner of the McLaren Formula 1 team and McLaren Group.
Feb 08, 2021 18:02
PROVIDENCE, R.I.,: Bally’s Corporation, a leading US provider of land-based gaming and interactive entertainment, Monday announced that it acquired SportCaller, one of the leading B2B free-to-play (F2P) game providers for sports betting and media companies across North America, the UK, Europe, Asia, Australia, LATAM and Africa.