COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 26, 2023 18:09
NEW DELHI: Chinese smartphone major vivo demonstrated a slew of innovative products and vast experiences as the Official Exclusive Supplier of Mobile Phones at the 19th Asian Games in Hangzhou. iQOO, as the Official Esports Gaming Phones for the Hangzhou Games, continues to provide powerful performance and precise control to help esports athletes achieve excellent results at the Asian Games. 
Sep 22, 2023 20:09
In a first for the sport, the ICC Men’s Cricket World Cup 2023 world feed match coverage which is supported by Disney Star, will see ICC TV produce an additional vertical video feed, that will revolutionize fans’ viewing experience of the biggest Cricket World Cup ever.
Sep 22, 2023 20:09
Cricket Australia (CA) Friday unveiled its playing kit for the 2023 ICC Men’s Cricket World Cup in India. The uniform was produced by apparel partner ASICS and features the First Nations design that will appear on all of Australia’s international playing kits. The playing kit also features the logo of global technology company and existing CA partner, HCLTech on the sleeve.
Sep 20, 2023 18:09
BENGALURU: Fintech platform Jar announced on Wednesday that it had entered into a one-year partnership with Bengaluru Football Club, officially becoming the football club's ‘Savings Partner’ ahead of the 2023-24 Indian Super League (ISL) campaign.
Sep 15, 2023 18:09
NEW DELHI: Indian consumer technology brand Crossbeats has launched the Monarch smartwatch.  Per an official release, the Monarch smartwatch, priced at  Rs 2999, sets a new "standard for smartwatches, offering a remarkable blend of style, functionality, and cutting-edge technology". 
Sep 12, 2023 18:09
The 2023 BMW PGA Championship on the DP World Tour will be the first ever sporting event to have its television production powered entirely by green hydrogen – producing zero emissions – when it takes place at Wentworth Club, Surrey, from 14-17 September.
Sep 06, 2023 19:09
LONDON: Bundesliga International and IMG have extended their video archive partnership, which will see IMG continue to license the archive video content from German football’s top two leagues until the conclusion of the 2025/26 season.  
Sep 06, 2023 18:09
DENVER: Veritone, Inc., a leader in enterprise AI software and services, Wednesday announced a comprehensive multi-year partnership extension with US Soccer.  As the governing body of soccer in the United States, US Soccer includes the US women’s and men’s national teams, youth national teams and extended national teams.
Sep 04, 2023 20:09
Online gaming company Nazara Technologies Limited on Monday announced the approval of a preferential allotment of equity shares with the aim of raising up to Rs 100 crore. Nazara Technologies will issue up to 14 lakh equity shares of face value of Rs 4 each at a price of Rs 714 per equity share to Zerodha co-founder Nikhil Kamath's companies.
Aug 31, 2023 17:08
GoPro, Inc. and MotoGP Wednesday announced a new partnership. The new multi-year contract sees GoPro returning as the official wearable action camera of MotoGP™ from 2023 and beyond. This iconic pairing brings together the world’s most versatile camera with the world’s most exciting sport.