COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 18, 2020 16:09
NEW DELHI: Fantasy sports platform Faboom has announced Indian YouTube star Bhuvan Bam as its brand ambassador. Bhuvan, who is one of the earliest and biggest YouTube stars in India, will be the face of Faboom during this season of Indian Premier League. Through this association, he will create content and promote the brand's format to his existing followers and a wider audience.
Sep 18, 2020 15:09
MUMBAI: Close on the heels of fantasy sports platform Dream11's parent company Dream Sports raising $225 million in primary and secondary investment, Mobile Premier League (MPL) has reportedly closed $75 million in fresh financing led by SIG Global India Fund.
Sep 17, 2020 19:09
MUMBAI: Indian Premier League title defenders Mumbai Indians Thursday launched an array of virtual fan engagement innovations to share with its "MI Paltan" (fan army).   After launching its season’s theme campaign earlier this week, calling fans for responsible celebrations, the franchise has now unveiled a slew of digital initiatives just ahead of their IPL 2020 season opener on 19th September.  
Sep 16, 2020 17:09
MUMBAI: Close on the heels of raising $225 million in primary and secondary investment, sports technology company Dream Sports, parent firm of fantasy gaming platform Dream11, is reportedly in talks to acquire Bengaluru-based e-sports platform SoStronk. Moneycontrol, which reported on the development, could not offer clarity on the exact size of the SoStronk deal.
Sep 15, 2020 16:09
MUMBAI: With no official word yet on whether there will be any fan presence during the upcoming Indian Premier League, IPL franchises are thinking outside the box to get some kind of crowd involvement in the matches. 
Sep 15, 2020 16:09
MUMBAI: Educational technology company Great Learning on Monday announced it had roped in Indian cricket team captain Virat Kohli as its brand ambassador. 
Sep 14, 2020 16:09
MUMBAI: Sports technology company Dream Sports, which has fantasy sports platform Dream11, multisports aggregator platform FanCode and sports accelerator program DreamX in its portfolio, has raised $225 million in primary and secondary investment led by Tiger Global Management, TPG Tech Adjacencies (TTAD), ChrysCapital and Footpath Ventures at a reported valuation of over $2.5 billion.
Sep 11, 2020 16:09
NEW DELHI: Abhinav Futuristics Limited (AFL) announced their strategic collaboration agreement with Kinduct. The agreement will see AFL lead business development efforts for Kinduct and its athlete management system (AMS) throughout India. 
Sep 10, 2020 18:09
NOIDA: EbixCash, a fully owned subsidiary of Ebix, Inc., a leading international supplier of on-demand software and e-commerce services to the insurance, financial, healthcare and e-learning industries, Thursday announced that it is handling the travel needs for five of the eight franchises involved in the upcoming 82-day Indian Premier League in the UAE. 
Sep 10, 2020 17:09
BARCELONA: OrCam Technologies, a leader in personal, AI-driven innovations, Thursday announced that Lionel Messi, the global soccer legend, will be OrCam Technologies' new ambassador and advocating improved accessibility through AI technologies for people who are blind or visually impaired.