K-Sport, one of the world’s leading companies in sports performance monitoring technology, has completed the acquisition of a 67% stake in SPT – Sport Performance Tracking. The Australian firm has been active in this field for over 11 years and has been present in the U.S. market since 2018.
Football
Mar 28, 2025 14:03
FIFA has confirmed the distribution model for its first Club World Cup in the United States, that includes $1 billion prize money for the 32 participating clubs, a "potential" payout of $125 million for the winners, plus a groundbreaking global solidarity model.
For context, the overall prize pool for the 2022 World Cup in Qatar amounted to $440m.
Mar 28, 2025 12:03
Manchester City has announced a new global partnership with leading ticket marketplace viagogo, to give fans around the world new opportunities to access and experience live men’s and women’s matches.
Mar 28, 2025 11:03
Amagi, the cloud-based SaaS solutions provider for broadcast and connected TV (CTV), has announced the launch of two new channels — Spanish and English versions of the Top Barça channel — on the Amagi NOW platform.
This collaboration underscores FC Barcelona’s commitment to expanding its global footprint and monetizing its video content in the free ad-supported streaming TV (FAST) industry.
Mar 26, 2025 15:03
Manchester City Women has announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro.
The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery.
Mar 26, 2025 14:03
Manchester United legend and former English international Phil Jones is set to visit India on April 6 for the finals of the third edition of Apollo Tyres’ Road to Old Trafford, a unique five-a-side football tournament that is also supported by Manchester United.
The finals of the tournament will be held in Chennai, after the initial qualifying rounds that took place in Pune and New Delhi.
Mar 26, 2025 14:03
The Argentina national football team, including eight-time Ballon d'Or winner Lionel Messi, will visit India in October for an international exhibition match.
The team will also play an exhibition match in Singapore in the first quarter of 2026.
Mar 24, 2025 11:03
The Indian Super League (ISL) has announced Pokemon as the official sponsor for the tournament final set to take place on April 12.
Pokemon is a Japanese media franchise founded in 1996 and is widely considered to be the highest-grossing media franchise of all time. The Pokemon Company is jointly owned by Nintendo, Creatures and Game Freak, which produces video games, animated series and films.
Mar 21, 2025 12:03
UEFA has "welcomed" Carlsberg back as an official global sponsor of UEFA men's and women's national team football through 2030.
The deal with the Danish brewer includes Euro 2028, Women’s Euro 2029, the Nations League Finals, the Women’s Nations League, the Men’s and Women’s European Qualifiers, the Under-21 Championship and Futsal Euro.
Mar 19, 2025 11:03
Kerala Sports Minister V Abdurahiman on Tuesday reaffirmed his assurance that football legend Lionel Messi would visit the state, saying the Centre and Reserve Bank of India (RBI) have granted the neccessary permissions.
Mar 19, 2025 10:03
A peak domestic UK TV audience of almost 8 million fans witnessed history at Wembley Stadium on Sunday, as Newcastle United broke a 70-year major domestic trophy wait to clinch the 2025 Carabao Cup, 2-1 over Liverpool.