NEW DELHI: Chinese home appliances & consumer electronics major Haier has launched a series of new TVCs titled ‘Perform Big, Silently’ featuring notable women achievers – Indian mountain climber Dr Arunima Sinha; India’s first woman commando trainer Dr Seema Rao; Indian female chess grandmaster – Harika Dronavalli; and female mountain biker Anissa Lamare.
Sep 30, 2021 17:09
LAS VEGAS: UFC, the world’s premier mixed martial arts organization, and ICON Meals, a leading US producer of ready-made meals, Wednesday announced an innovative partnership that will grow the existing, nutrition program available to UFC athletes through the UFC Performance Institute.
Sep 29, 2021 05:09
NEW DELHI: Indian tech major HCL Tuesday announced the winners of the 18th HCL International Bridge Championship.
Sep 21, 2021 16:09
NEW YORK: Mastercard announced Tuesday that it is naming Magnus Carlsen, the highest-rated chess player of all time, a Mastercard Global Brand Ambassador, as it adds chess to its roster of sports sponsorships. Carlsen is a natural fit to join the company’s all-star lineup of ambassadors, which includes Lionel Messi, Naomi Osaka, Crystal Dunn and Dan Carter.
Sep 16, 2021 14:09
BENGALURU: ASICS, the true sport performance brand today announced Indian squash player Joshna Chinappa as their new brand athlete. Currently ranked as number 10 worldwide, Joshna is a two-time Asian Championship – Gold Medalist. In 2014, she was the first Indian to win a gold medal in Doubles at the Commonwealth Game. Joshna has inscribed her name at the British US Open and National championships.
Sep 16, 2021 08:09
HYDERABAD: After a two-year hiatus, top level volleyball action will return to Indian screens with the launch of the Prime Volleyball League.
Sep 15, 2021 18:09
MUMBAI: Bluesport Entertainment Private Limited, which has secured 10-year commercial rights for the still to launch Premier Handball League from the Handball Federation of India, Tuesday announced a Rs 2.4 billion investment commitment behind the game in India over the next five years.
Sep 15, 2021 11:09
MUMBAI: Olympic sensation Neeraj Chopra’s Gold medal success on the final day of the 2020 Tokyo Olympics has turned the track and field star into a household name across the country.
Sep 14, 2021 07:09
LONDON: WME Sports Monday announced the hiring of baseball executives Jim Murray, Michael Stival and Billy Eppler to lead its baseball representation business as partners.
Sep 14, 2021 06:09
VIJAYNAGAR: Recognising and rewarding India’s best-ever performance at an Olympic Games, The JSW Group organised a felicitation ceremony at the Inspire Institute of Sport, in Bellary, on Saturday, that had Neeraj Chopra, Bjarang Punia, Ravi Dahiya and PR Sreejesh in attendance.
Sep 08, 2021 15:09
MUMBAI: Tata AIA Life Insurance Wednesday announced the signing of Olympic Gold medallist Neeraj Chopra on to a multi-year deal as its brand ambassador. The association also marks the very first brand partnership to be signed by the champion javelin thrower post his historic Olympic win.