Data Analytics

The latest Niko Partners 2024 India Gamer Behavior & Market Insights Report highlights the growth of the country’s gaming industry over the next five years, projecting a 5-year CAGR of 11.1% to $1.4 billion by 2028.

This strong growth, which Niko Partners says is the fastest among all the markets it tracks, is driven by a rise in player spending. 77.3% of PC gamers reported in Q1 2024 that they spent more on PC games compared to the same period last year. This figure is higher than for mobile and console gaming.

Sep 12, 2024 09:09
The International Cricket Council released a comprehensive economic report on Wednesday, September 11, detailing the impressive economic gains generated by the ICC Men's Cricket World Cup 2023.  Hosted across 10 major Indian cities, the event contributed $1.39 billion (Rs 11,637 crore) to India's economy. 
Sep 11, 2024 13:09
NTT DATA, a global digital business and IT services leader, has Wednesday announced a multi-year partnership with Arsenal to become the club’s Official Digital Transformation Partner.  As a leading transformation partner for some of the biggest sports clubs and sporting events globally, NTT DATA will bring new technologies to improve the Arsenal supporter experience.
Sep 11, 2024 12:09
WORLD RUGBY HAS entered into a collaboration with Stepathlon, a fan engagement and data platfrom, to encourage fans to unite and get active on ‘The Road to Twickenham’ in celebration of Women’s Rugby World Cup England 2025.
Sep 04, 2024 18:09
That the Indian broadcast media is headed towards overwhelming market dominance (regulatory endorsements notwithstanding) once the merger of Disney Star and Reliance-controlled Viacom18 has been completed is a given.
Sep 03, 2024 19:09
The number of transfers reached a new record high, with more than 12,000 transfers in men’s and women’s professional football combined during the 2024 mid-year transfer window, FIFA declared Tuesday.
Sep 02, 2024 16:09
BENGALURU: South United Football Club (SUFC), which competes in the top division of the Bangalore District Football Association (BDFA) in Karnataka, has announced its partnership with sports tech company StepOut.  As part of this partnership, StepOut will be the club’s official performance analysis technology partner.
Aug 27, 2024 19:08
The recently concluded Paris Olympics have ignited a wave of sporting enthusiasm across India, leading to a significant surge in searches for sports training centers. 
Aug 23, 2024 19:08
NEW YORK: Dentsu has announced a strategic partnership with Sports Innovation Lab, bringing clients specialized access to sports audiences across any publisher or platform.  Dentsu is the first holding company to partner with Sports Innovation Lab, providing clients with the ability to develop sports-related insights and target addressable sports audiences to Merkury's 268 million reachable U.S. adults.
Aug 23, 2024 19:08
MUMBAI: Viacom18 announced Friday that in the network's first-ever Olympics broadcast for Paris 2024, over 170 million viewers came to JioCinema and Sports18, amassing an unprecedented watch-time of over 15 billion minutes as more people watched Olympics content for longer than ever before in India.
Aug 16, 2024 17:08
Manchester City Friday announced the launch of the 'Man City Virtual Etihad Stadium' - a new interactive fan experience delivered by Sony for the fans to enjoy.