Data Analytics

A survey commissioned by the NFL has declared that approximately 200 million viewers - 60% of all people in the United States - watched Super Bowl LVII on February 12.

The approximated number is based on a custom survey in collaboration with Nielsen to compliment Nielsen's audience measurement data to better understand how many may have watched the game, particularly in group settings.

Mar 01, 2023 15:03
MUMBAI: TAM AdEx has released its "Advertising Report on Female Sports Celebrities", based on Ad Volumes for TV (excludes promos).  The key takeaway from the report is that while cricket is far and away the most popular sport in India, it only ranked fourth in terms of ad volumes of endorsement ads featuring female celebrities. The top spot was taken by badminton, boasting a whopping 49% share of ad volumes.    
Feb 24, 2023 20:02
MUMBAI: After the stellar results in the last quarter of 2022, Star Sports has garnered impressive viewership across formats for both, men and women. Cricket viewership on Star Sports has continued to show impressive growth in 2023, with India’s opening match against Pakistan in the ICC Women’s T20 World Cup and the 1st Test of the Border-Gavaskar Trophy between India and Australia breaking records.
Feb 20, 2023 20:02
MUMBAI: Viacom18, the digital rights holder of the TATA Indian Premier League, Monday laid down the gauntlet as it were on its upcoming tussle with rival network Disney Star for consumer share of mind and voice from IPL 2023.
Feb 16, 2023 18:02
Escape Velocity, an official reseller of Sizmek By Amazon for the Indian market, has announced that Viacom18, the digital streaming partner of TATA IPL 2023, onboarded Sizmek By Amazon as the measurement partner for the tournament. Under this partnership, Viacom18’s digital offering will be validated by Sizmek measurement protocols for impression & click tracking and geo-location.
Jan 20, 2023 08:01
LAS VEGAS: UFC, the world’s premier mixed martial arts organization, and U.S. Integrity, a leading technology-driven sports wagering monitoring company, Thursday announced an agreement in which U.S. Integrity will become the official integrity service for UFC, capable of identifying and analyzing unusual wagering activity as indicative of possible integrity concerns. 
Jan 19, 2023 18:01
Abu Dhabi-owned Manchester City have topped the Deloitte Football Money League for the second year in a row as the world's highest revenue-generating club in the 2021-22 season in which fans returned to stadiums as COVID-19 restrictions were eased.
Jan 17, 2023 20:01
NEW DELHI: After a successful inaugural edition, Ultimate Kho Kho has achieved another milestone as the latest YouGov Report reveals that the league reached 164 million across various media touch points, emerging amongst the top-3 non-cricket leagues in India.
Jan 11, 2023 18:01
Global marketing data and analytics company Kantar Tuesday announced the appointment of Cheong Tai Leung as CEO of its Insights Asia Pacific business.
Nov 18, 2022 19:11
Qatar.  Gracenote uses a proprietary football ranking system to estimate the chances of different results for every possible World Cup 2022 match through extensive simulations, to assess the chances for each team to reach different stages of the tournament. The forecasts will be updated daily during the tournament at the Nielsen World Cup Data Hub.
Nov 17, 2022 20:11
NEW DELHI: The overall TV sports market is expected to touch Rs 9,830 crore (Rs 98.3 billion) and sports digital revenue will hit Rs 4,360 crore by FY26, according to a report released at the 11th edition of CII Big Picture Summit 2022 here.