Data Analytics

MUMBAI: Hansa Research has launched a syndicated study IPLomania, to delve into how brands can exploit the opportunity in a relatively new version of the Indian Premier League.

From a marketing perspective, the revenue perception model will most certainly change … and brands can learn (and fine-tune their brand strategies) by recapturing the branding and advertising developments from IPL 2019.

Sep 16, 2020 17:09
MUMBAI: The Indian Premier League has proven one of the biggest brand visibility platforms due to its high viewership. With over 587 hours of commercial advertising on 14 channels of the Star Network (official broadcaster of the IPL), the 2019 edition registered over 230 brands and 108 advertisers.
Sep 11, 2020 16:09
NEW DELHI: Abhinav Futuristics Limited (AFL) announced their strategic collaboration agreement with Kinduct. The agreement will see AFL lead business development efforts for Kinduct and its athlete management system (AMS) throughout India. 
Sep 10, 2020 19:09
BARCELONA: FC Barcelona has reached a new landmark in its digital leadership by becoming the first club to have over 10 million YouTube subscribers.
Sep 09, 2020 19:09
NEW DELHI: SportsCloud International (SCI), headquartered in Eindhoven, The Netherlands, Wednesday announced the opening of its second international office in India. 
Sep 09, 2020 16:09
BENGALURU: Spektacom Technologies, the tech startup founded by Anil Kumble, who is also the director of cricket operations and head coach of Kings XI Punjab, has entered into a partnership with the Indian Premier League franchise to use Spektacom's proprietary and patent pending PowerBat technology. 
Sep 08, 2020 18:09
NEW DELHI: Sports community platform Rooter has announced a strategic partnership with Stradigi AI, a North American AI software company.  This partnership will enable Rooter to augment its platform, improve news feeds and focus on more advanced user experiences using billions of unique data points.
Sep 08, 2020 17:09
MADRID: The FIM MotoGP World Championship declared Monday that it had reached a 30-million fans milestone across digital and social media platforms. 
Sep 07, 2020 18:09
KOCHI: Kerala Blasters FC has penned a long-term deal with the Irish company STATSports, a leading GPS player tracking and analysis equipment provider across various sports. 
Sep 01, 2020 16:09
VADUZ (LIECHTENSTEIN): When the Drone Champions League – the World Championship of professional drone racing teams – shifted from real-life venues to a virtual format for the 2020 season, nobody knew what would happen. And now, with only the season finale left to go, the championship is still up for grabs. But one thing is certain: People are watching. Lots of them.
Aug 31, 2020 18:08
MADRID: A defining feature of the 2019/20 season was the disruption caused by the COVID-19 pandemic, with global competitions suspended and many events and projects moving online. But this has not prevented LaLiga from continuing its global off-the-field growth in the form of technology development, commercial agreements and social initiatives.