COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 01, 2022 15:07
NEW DELHI:, India's biggest poker platform, Friday launched its new brand campaign ‘You Hold the Cards’ featuring their brand ambassador, Bollywood star Shahid Kapoor.
Jun 30, 2022 16:06
SINGAPORE: ONE Esports, a subsidiary of ONE Championship (ONE), has launched Gamer’s Paradise, a new gaming variety talk show series. 
Jun 28, 2022 18:06
MUMBAI: Live game streaming and Esports platform Loco has rolled out ‘Legends’- a non-fungible token (NFT) platform for Esports. The platform will allow users to own and trade Esports collectible assets.
Jun 28, 2022 15:06
NEW DELHI: Indian poker platform Tuesday announced the onboarding of Bollywood actor Shahid Kapoor as its brand ambassador.  As per an official release, "Shahid’s association with the brand comes in line with its commitment to popularize and create awareness amongst the masses about poker".
Jun 28, 2022 15:06
NEW DELHI: The Esports Federation of India (ESFI) will field an Indian contingent in the inaugural edition of the Sim Racing World Cup, to be held in Monaco on October 23. The prestigious tournament — organised by the Monaco Esports Federation in association with the International Esports Federation — will feature one of the world's most popular sim racing titles, Assetto Corsa.
Jun 27, 2022 16:06
NEW DELHI: Esports Premier League (ESPL) has roped in gaming streaming platform Loco as its exclusive digital broadcast partner for the second season of the franchise based event. All matches of the second season will be live-streamed exclusively on Loco’s app and website (
Jun 27, 2022 13:06
MUMBAI: Online skill gaming platform RummyCircle Monday announced the launch of two new TVCs featuring its brand ambassador and Bollywood superstar Hrithik Roshan.  The new TVCs are built on brand’s “Raho Ek Kadam Aage” campaign, highlighting the company’s vision to redefine online rummy and skill gaming in India. The new ads are based on overcoming the challenges in life.
Jun 27, 2022 04:06
June 24: Mobile game platform World Cricket Championship has introduced a licensed digital avatar of jerseys in association with MPL sports for WCC3.  Favorite Jerseys like the Billion Cheers Jersey and the Retro and Training jerseys will be made available for the in-game players of the Indian team. 
May 19, 2022 11:05
NEW DELHI: In an effort to augment its gaming content creation, game streaming and eSports platform Rooter  has teamed up with Indian cricketer Riyan Parag. The collaboration will bring Riyan as a content creator on Rooter’s platform.
May 19, 2022 11:05
NEW DELHI: Esports firm Chemin Esports has appointed Himanshu Chandnani as its marketing & talent consultant. Chandnani’s role at Chemin will mainly revolve around conceptualizing brand-building initiatives, creating new video IPs, planning the social media content calendar, and grooming Chemin’s talent.