MORRISVILLE, N.C.: Red Bull Illume, the energy drink brand's adventure and action sports imagery contest, returns in 2021 with global technology leader, Lenovo, as its exclusive computing sponsor.
Feb 26, 2021 17:02
COGNAC, FRANCE: Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) Thursday announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide.
Feb 25, 2021 18:02
MUMBAI: Manchester City and Nexen Tire have announced Nexen Road to Man City, a new virtual fitness challenge using the Stepathlon platform to improve the health and well-being of fans across the world and help them to stay connected to the Club.
Feb 25, 2021 15:02
STAMFORD, Conn.: JBL Wednesday welcomed new talent to its growing roster of NBA players and teams. Continuing to cultivate the brand’s long-standing relationship with basketball, JBL has identified players who bring the most to their game to create dynamic partnerships that elevate the consumer experience by intersecting sports, music, culture and gaming.
Feb 25, 2021 12:02
MARANELLO, Italy: Ferrari will go back to their roots in 2023, with the famous Italian marque announcing a return to Le Mans competition alongside their F1 programme.
Feb 24, 2021 19:02
MUMBAI: Even as the easing of border tensions between India and China has cleared the way for the Board of Control for Cricket in India to "pick up where it left off" on Chinese smartphone brand Vivo's title sponsorship of the Indian Premier League, new brands are reportedly set to add to the sponsorship lustre of the IPL.
Feb 24, 2021 18:02
LONDON: Ahead of the 2020/21 ABB FIA Formula E World Championship season opener in Diriyah, Saudi Arabia, TAG Heuer has extended its Formula E collaboration with a new, multi-year partnership.
Feb 24, 2021 17:02
HERZOGENAURACH, Germany: PUMA reported sales and profitability growth in the fourth quarter despite COVID-19 related lockdown measures.
Feb 24, 2021 16:02
MUMBAI: Herbalife Nutrition has announced the renewal of contract with Indian cricketer and captain of the India national team Virat Kohli, for the year 2021. Herbalife Nutrition will continue to work closely with Kohli to promote nutrition and wellness as a basis for high-quality sports performance.
Feb 24, 2021 15:02
BENGALURU: Levi’s has announced a strategic partnership with actor Deepika Padukone. She will be seen spearheading the new campaign focused on an all-new range of fashion fits from Levi’s.
Feb 24, 2021 13:02
NEW YORK: PepsiCo has launched a new global football campaign in support of the UEFA Champions League partnership across Men's and Women's leagues, bringing together an impressive lineup of the world's best footballers, expanding its roster led Leo Messi and world champion Paul Pogba, with two new additions to the squad: Borussia Dortmund sensation Jadon Sancho, and UEFA Women's Champions League winner Shanice van de Sanden