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NEW DELHI: In an effort to augment its gaming content creation, game streaming and eSports platform Rooter  has teamed up with Indian cricketer Riyan Parag.

The collaboration will bring Riyan as a content creator on Rooter’s platform.

Riyan is a promising young cricketer who represented India in the 2017 ACC Under-19 Asia Cup and is currently an all-rounder of IPL’s Rajasthan Royals team. The streaming community on Rooter and viewers can now connect and engage with Riyan whenever he goes live to play BGMI and Valorant.

May 19, 2022 11:05
NEW DELHI: Esports firm Chemin Esports has appointed Himanshu Chandnani as its marketing & talent consultant. Chandnani’s role at Chemin will mainly revolve around conceptualizing brand-building initiatives, creating new video IPs, planning the social media content calendar, and grooming Chemin’s talent.
May 18, 2022 16:05
MUMBAI: Kantar Marketplace, Kantar's market research platform, has announced Link AI for Digital, an AI-powered ad testing solution specifically for digital ad formats. Link AI for Digital is a creative effectiveness solution that predicts a digital ad’s in-market performance within 15 minutes, Kantar Marketplace asserts.
May 17, 2022 15:05
MUMBAI: TAM Sports has released its seventh update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 57 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 17, 2022 10:05
MUMBAI: The Broadcast Audience Research Council India has appointed Bavan Matthews as head of People Operations and Ashish Gupta as BARC's chief financial officer. Matthews joined the audience measurement body in March, e4m reports. Prior to BARC, he was with Kantar South Asia as a human resource business partner. 
May 13, 2022 09:05
MUMBAI: Chinese smartphone major vivo Thursday announced its partnership with the FIFA World Cup Qatar 2022, as Official Sponsor and Official Smartphone. It bears noting that vivo was also an official sponsor of FIFA World Cup Russia 2018. 
May 12, 2022 09:05
18-TIME NBA ALL-STAR LEBRON JAMES IS THE highest-paid athlete in the world, as per US sports business platform Sportico's 'World's Highest-Paid Athletes' rankings for 2022.
May 11, 2022 22:05
NEW DELHI: Leading Indian air cooler brand Symphony Limited has roped in cricketers Harbhajan Singh and Shikhar Dhawan for a unique AI-led nationwide initiative. 
May 11, 2022 21:05
MUMBAI: TAM Sports has released its first update of the TAM Sports-IPL 15 Celebrity Endorsement Report, which has analysed data from the first 39 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 11, 2022 04:05
MUMBAI: The Board of Control for Cricket in India has released a Request for Quotations (RFQ) for partner rights for the Women’s T20 Challenge 2022. The BCCI stated "it invites quotes from reputed entities" for acquiring said partner rights.
May 11, 2022 04:05
BENGALURU: The Tata Consultancy Services World 10K (TCS World10K) is back after 3 years and yet again the Bengalureans have shown their ‘heart of gold’ by raising funds for causes that are dear to them.