LONDON: TGI Sport, the global sports technology, media, and marketing company, has acquired virtual media solutions provider Interregional Sports Group (ISG), the company announced Friday. 

The move brings another new dimension to TGI’s capabilities across the next wave of live sports advertising and media. Further, it accelerates TGI’s overall transformation into a technology-led, full-service global media and marketing agency. Bruin Capital and Quadrant Private Equity jointly own TGI Sport. The deal is the first since Bruin backed the company in 2021.

Sep 16, 2022 15:09
BENGALURU: Health food platform EatFit, housed under Curefoods, has launched a TVC with Varun Dhawan and Mithila Palkar that urges users to upgrade to delicious, nutritious, and quality food with EatFit. 
Sep 16, 2022 14:09
NEW DELHI: Smart accessories brand Gizmore Thursday unveiled a new campaign for its smartwatches.  The campaign stars brand ambassador Dinesh Karthik, aka DK. The campaign has a motivational message and urges people to focus on the end goals with the tagline "Finisher ban ke dikha".
Sep 16, 2022 13:09
Budweiser, part of the AB InBev family of brands, Thursday debuted a global rallying-cry for FIFA World Cup fans: “The World is Yours to Take.” In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser is launching its Official FIFA World Cup campaign in more than 70 countries, the farthest reach in the brand’s 146-year history.
Sep 16, 2022 11:09
MUMBAI: adidas has signed on Aryan Khan, son of "Bollywood badshah" Shah Rukh Khan, to endorse the German sportswear giant's newly launched adidas Originals NMD_V3 line of shoes.
Sep 14, 2022 11:09
MUMBAI: Virat Kohli has hit another social media milestone, becoming the first cricketer to reach 50 million followers on micro-blogging social media platform Twitter.
Sep 13, 2022 22:09
INDORE: The Madhya Pradesh High Court has dismissed a public interest litigation (PIL) seeking a ban on the promotion of online gaming apps by cricketers M S Dhoni, Virat Kohli and Rohit Sharma and Bollywood superstar Shah Rukh Khan.  Online gaming is "not banned or prohibited" in the state and whether to play these mobile-based games or not was a matter of "self-restriction", the court ruled.
Sep 02, 2022 17:09
NEW DELHI:, India's biggest poker platform, Friday announced the launch of two new brand films in continuation to the “You Hold the Cards” campaign. 
Aug 30, 2022 19:08
MUMBAI: Goldmedal Electricals has announced that it is an associate gold sponsor of the ongoing Asia Cup 2022. The Goldmedal Electricals brand will enjoy a prominent presence on the ground as part of this association. Along with a presence on the pitch map, the brand will also be visible on the perimeter boards, the sight screen, and various presentation backdrops.
Aug 29, 2022 20:08
NEW DELHI: Legends League Cricket has announced sports news and betting platform SkyExchange as title sponsor for the second edition of the League. 
Aug 29, 2022 18:08
NEW DELHI: Connected lifestyle tech brand Noise Monday released a new campaign Shor Abhi Baaki Hai, featuring the renowned cricketer and brand’s ambassador Rishabh Pant, to celebrate its leadership in the smartwatch industry. Noise became India’s No.1 watch-based wearable brand for eight quarters as per IDC.