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May 11, 2021 10:05
AIGLE, Switzerland: A new dawn for track cycling begins in Hong Kong this week with the first round of the 2021 Tissot UCI Track Cycling Nations Cup (13-16 May).
May 11, 2021 10:05
NEW YORK: Ralph Lauren Corporation announces a partnership with Major League Baseball (MLB), designing three special collections in collaboration with some of baseball’s most iconic teams.  The first capsule will include the New York Yankees, Los Angeles Dodgers, Chicago Cubs and St. Louis Cardinals. The collections will later expand to incorporate additional teams, including the Boston Red Sox.
May 10, 2021 13:05
MUMBAI: With the Indian Premier League having been suspended, TAM Sports has released its "final" TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the 29 games played of this year's IPL, and how it compares with IPL 13.   
May 05, 2021 17:05
MEMPHIS, Tenn.: FedEx Corp. and UEFA have signed a three-year agreement in which FedEx will sponsor the UEFA Champions League, commencing at the start of the 2021/22 tournament and extending for three editions through to 2023/24.  The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League finals, the UEFA Champions League Futsal finals and UEFA eChampions League.
May 03, 2021 23:05
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first 22 games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.   
May 03, 2021 05:05
MUMBAI: Mogae Media, an integrated marketing and communications investments company owned by media and advertising veteran Dr Sandeep Goyal, has acquired a controlling stake in Rediffusion and its sister concern Everest Advertising for an undisclosed amount. The acquisition will now be merged under the Mogae brand and will not function as a separate entity.
Apr 29, 2021 02:04
MUMBAI: Japanese sportswear brand ASICS has roped in cricketer Ravindra Jadeja as brand ambassador.  The Team India and Chennai Super Kings all rounder "resonates well with the AISCS brand’s motive", an official release states.
Apr 28, 2021 19:04
MADRID: MotoGP commercial rights holder Dorna Sports has announced Michelin, tyre supplier for the world’s fastest motorcycle racing championship, as title sponsor for the 2021 Finnish GP.  The event, set to take place from the 9th to the 11th of July, will be the first motorcycle Grand Prix to be held at the new KymiRing and will be named the Michelin Grand Prix of Finland.
Apr 28, 2021 04:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first 13 games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.    As per the report, 27 new categories and 96 new brands advertised in 13 matches of IPL 14 compared to same No. of matches in IPL 13.
Apr 27, 2021 19:04
MUMBAI: ESPNcricinfo has launched the eight new shows revolving around cricket, cricketers, and cricket fans across the world with a strong lineup of sponsors on board.